Brandweek
Adweek's invite-style summit for CMOs and marketing executives at the world's largest brands.
- Next edition
- September 21 – September 24, 2026
- Location
- Phoenix, Arizona
- Attendees
- ~1,500
- Since
- 2019
About Brandweek
Brandweek is Adweek's flagship executive summit, gathering Chief Marketing Officers and SVPs of Marketing from the largest US brands — typically Fortune 500 and major DTC scale-ups — at a resort venue each fall. The format is heavy on small-group discussions, on-stage interviews, and curated networking rather than expo floors.
It's positioned as the highest-level CMO convening in the US, comparable in seniority to the Cannes CMO programming but with a domestic focus on US brand and media strategy.
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Past & upcoming editions
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2026September 21 – September 24, 2026
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2025September 22 – September 25, 2025
Frequently asked questions
- When is Brandweek 2026?
- Brandweek 2026 runs September 21-24 in Phoenix, Arizona.
- How much does Brandweek cost?
- Brand-side pass pricing is typically by application and discounted for qualified CMO+ attendees. Vendor/agency passes run several thousand dollars.
- Who attends Brandweek?
- CMOs, SVPs of Marketing, and senior brand executives at Fortune 500 and major DTC scale-ups. Heavily restricted attendance to keep the senior network density high.
- Brandweek vs Cannes Lions — which one?
- Both target CMOs. Cannes is global, creative-awards-driven, and Mediterranean. Brandweek is US-domestic, business-strategy-focused, and resort-format. Many CMOs attend both.
- Is there a content-only ticket?
- Adweek typically offers limited digital coverage; the full Brandweek format is in-person and invite-leaning.
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