Cannes Lions International Festival of Creativity
The global awards festival and creative industry gathering for advertising, brand, and marketing leadership.
- Next edition
- June 22 – June 26, 2026
- Location
- Cannes, France
- Attendees
- ~12,000
- Since
- 1954
About Cannes Lions International Festival of Creativity
Cannes Lions is the most prestigious awards festival in the advertising and marketing industry, held every June in Cannes. It draws CMOs, agency CCOs, brand marketers, and creative directors from the world's largest brands and holding companies for a week of awards, panels, and the famously dense Croisette networking.
Beyond the Lions awards, the festival has become the flagship in-person convening for global marketing leadership — where the CMO-to-CMO conversations on AI, brand strategy, and platform shifts happen each year.
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Past & upcoming editions
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2026June 22 – June 26, 2026
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2025June 16 – June 20, 2025
Frequently asked questions
- When is Cannes Lions 2026?
- Cannes Lions 2026 runs June 22-26 in Cannes, France.
- How much does Cannes Lions cost?
- Standard delegate passes start around €3,295 and go significantly higher for premium tiers. Award entry fees are separate.
- Who attends Cannes Lions?
- CMOs, CCOs, agency leadership, brand marketing executives, creators, and senior media buyers. Skews very senior.
- Is Cannes Lions worth attending for a small business?
- Probably not at the full delegate cost. Some brands send creative leads, others rely on coverage and side events. For most SMBs the ROI is hard to justify.
- What are the Cannes Lions?
- The annual creative awards — Gold/Silver/Bronze/Grand Prix Lions across categories like Film, Print, Outdoor, Digital, Brand Experience, Innovation, and increasingly AI-driven work.
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