OMR Festival
Europe's largest digital marketing and tech festival. Combines conference, expo, and music festival across two days in Hamburg.
- Next edition
- TBA
- Location
- Hamburg, Germany
- Attendees
- ~70,000
- Since
- 2011
About OMR Festival
OMR Festival is Europe's biggest digital marketing event, drawing 70,000+ marketers, founders, creators, and tech leaders to Hamburg each May. The festival format combines a major expo, conference stages, masterclasses, deep-dive sessions, and headline music acts, giving it a SXSW-meets-INBOUND feel.
Programming covers performance marketing, brand, e-commerce, creator economy, and AI, with a uniquely European emphasis and high-profile international speakers. It's the dominant convening for the German-speaking and Northern European marketing scene.
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Past & upcoming editions
-
2026May 5 – May 6, 2026
-
2025May 6 – May 7, 2025
Frequently asked questions
- When is OMR Festival 2026?
- OMR Festival 2026 runs May 5-6 in Hamburg, Germany.
- How much does OMR Festival cost?
- Tickets typically range €395-€1,995 depending on tier and timing. Free media passes are available for qualified journalists.
- Who attends OMR Festival?
- Digital marketers, brand executives, creators, e-commerce operators, and tech founders — heavily European but with strong international attendance.
- OMR vs INBOUND — which one?
- OMR is European-centric and festival-styled. INBOUND is US-centric and more conference-format. Different audiences; many European marketers attend both.
- Is OMR mostly in German?
- No — increasingly international with English-language tracks and headline speakers. German-language content remains a meaningful portion for the home audience.
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