Oakley

Oakley, a global leader in product design and sport performance, is renowned for its cutting-edge eyewear and apparel products that empower world-class athletes to compete at the highest level. With over 800 patents, Oakley's groundbreaking lens technologies set the industry standard. Faced with the challenge of bolstering their marketing and event campaigns in Europe, Oakley turned to AMW for a dynamic and results-driven solution.

Challenge

Oakley's European office sought a strategic partner to enhance their marketing initiatives and manage event activations, seamlessly collaborating with their US headquarters in Lake Forest, California.

1. Contest Event Management: Our team expertly planned and executed unforgettable experiences for contest winners, including trips to major sporting events, visits to Oakley's headquarters, and exhilarating outdoor activities such as surfing, action sports events, and ATV riding.
2. Documentation & Marketing Content: We captured the excitement of these unique experiences through high-quality photography and videography, generating compelling content that showcased the spirit of the Oakley brand.
3. Communication & Collaboration: Our team maintained a strong line of communication with Oakley's US headquarters, sharing regular updates and milestones throughout the project to ensure smooth collaboration and alignment with their overall brand objectives.

AMW was enlisted to support Oakley's marketing and event campaigns on an ongoing basis, focusing on:

1. Exceptional Event Activations: Our expert planning and execution of unforgettable experiences generated buzz around Oakley's brand, reinforcing their position as a leader in the sports performance industry.
2. Engaging Marketing Content: The visual documentation of these events provided Oakley with captivating content for their marketing efforts, showcasing the essence of their brand and the value of their products.
3. Enhanced Social Media Presence: The compelling content we produced contributed to increased interest and engagement on Oakley's social platforms, driving brand awareness and consumer interest in their eyewear and apparel products.
4. Continued Success: The ongoing collaboration between Oakley and AMW continues to deliver outstanding results, demonstrating the value of our partnership in driving the brand's growth and success in the European market.

Our strategic partnership with Oakley produced impressive results:

By forging a strong partnership with Oakley, AMW played a crucial role in enhancing their marketing and event campaigns in Europe. Our expert planning, execution, and content creation contributed to increased brand visibility, consumer engagement, and ongoing interest in Oakley's eyewear and apparel products. With the continued collaboration between Oakley and AMW, the future looks bright for this industry-leading brand.