Blockchain network visualization with connected nodes - Crypto & Web3 PR

Technology Public Relations

PR for Crypto & Web3 That Builds Trust

Strategic communications for blockchain companies in an industry where credibility is everything and the media landscape is uniquely challenging.

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24/7

Crisis Response

Global

Media Network

90%

Response Rate

Real-time

Monitoring

Why Choose AMW for Crypto & Web3 PR

The crypto and Web3 space faces unprecedented PR challenges. After high-profile failures and scams, legitimate blockchain companies must work harder than ever to build trust with mainstream media, regulators, and the public. The old playbook of influencer promotions and hype-driven announcements no longer works.

AMW brings a credibility-first approach to crypto PR. We help blockchain companies tell authentic stories about real utility, working technology, and genuine innovation. Our team understands the technical nuances of DeFi, NFTs, DAOs, and blockchain infrastructure, allowing us to craft narratives that resonate with both crypto-native and mainstream audiences.

We navigate the complex intersection of crypto media, traditional business press, and regulatory communications. From token launches to exchange listings to crisis response, our strategies are built for the unique dynamics of the Web3 ecosystem.

Challenges

Overcoming negative sentiment from high-profile crypto failures and scams
Building credibility with mainstream media skeptical of blockchain claims
Navigating rapidly evolving regulatory landscapes across jurisdictions
Differentiating legitimate projects from vaporware and bad actors
Managing community expectations during market volatility
Achieving visibility in AI search results that increasingly shape crypto research

Our Solutions

Credibility-first messaging that emphasizes real utility over speculation
Regulatory communications support for compliance announcements
Crisis management protocols for market volatility and industry events
Community relations strategies that align PR with Discord and social presence
Exchange listing and partnership announcement campaigns
Mainstream media bridge-building to reach beyond crypto-native publications

Crypto & Web3 PR Services

Specialized public relations solutions tailored for your industry

Token Launch PR

Strategic communications for token launches emphasizing utility and compliance.

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Exchange Listings

Announcement campaigns for major exchange listings and trading pairs.

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Crisis Communications

Rapid response for market events, security incidents, and industry contagion.

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Regulatory Comms

Messaging support for compliance announcements and regulatory developments.

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Founder Positioning

Thought leadership to establish founders as credible industry voices.

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Mainstream Bridging

Strategies to reach traditional business media beyond crypto publications.

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Why Work With AMW

Build trust with skeptical mainstream media

Navigate regulatory communications confidently

Differentiate from illegitimate projects

Reach both crypto-native and traditional audiences

Our Process

A proven approach to delivering exceptional crypto & web3 pr results

Credibility Audit

Assess current reputation, identify trust gaps, and develop positioning that emphasizes legitimacy.

Narrative Architecture

Build messaging framework focused on real utility, working technology, and genuine team credentials.

Media Mapping

Identify crypto-native and mainstream journalists, develop tiered outreach strategy.

Campaign Execution

Execute PR campaigns aligned with product milestones, partnerships, and market opportunities.

Reputation Monitoring

Track sentiment, media coverage, and community response to continuously optimize approach.

Credibility Audit

Assess current reputation, identify trust gaps, and develop positioning that emphasizes legitimacy.

Narrative Architecture

Build messaging framework focused on real utility, working technology, and genuine team credentials.

Media Mapping

Identify crypto-native and mainstream journalists, develop tiered outreach strategy.

Campaign Execution

Execute PR campaigns aligned with product milestones, partnerships, and market opportunities.

Reputation Monitoring

Track sentiment, media coverage, and community response to continuously optimize approach.

Who We Work With

Our crypto & web3 pr expertise serves a wide range of clients

Layer 1 and Layer 2 blockchain protocols DeFi platforms and protocols NFT marketplaces and creators Crypto exchanges and trading platforms Web3 infrastructure providers Enterprise blockchain solutions

"In an industry full of noise and skepticism, AMW helped us build genuine credibility. Their mainstream media relationships opened doors we couldn't access on our own."

Head of Communications , DeFi Protocol

Related Public Relations Specializations

Tech PR AI & Tech Startup PR Finance PR

Frequently Asked Questions

How do you handle the negative perception around crypto?

We lead with credibility, emphasizing real utility, working technology, team credentials, and compliance. We help clients distance themselves from bad actors while building genuine trust through consistent, honest communication.

Can you help with regulatory communications?

Yes, we support clients navigating regulatory announcements, compliance milestones, and jurisdiction-specific requirements. We work with legal teams to ensure messaging is accurate while remaining accessible to media and the public.

What crypto publications do you work with?

We have relationships across crypto-native outlets (CoinDesk, The Block, Decrypt, Cointelegraph) and mainstream publications covering crypto (Bloomberg, Reuters, WSJ, Forbes). Strategy depends on your audience and goals.

How do you handle crisis communications in crypto?

We develop crisis protocols covering market volatility, security incidents, regulatory actions, and industry contagion events. Rapid response capability is essential in crypto where narratives move in hours, not days.

Do you work with token launches and ICOs?

We work with compliant token launches that emphasize utility and have proper legal structure. We do not promote unregistered securities or projects making unrealistic return promises.

How do you measure PR success in crypto?

We track coverage quality, sentiment shifts, community engagement metrics, and business outcomes like exchange interest, partnership inquiries, and user acquisition influenced by media coverage.

Ready to Elevate Your Crypto & Web3 PR?

Let's discuss how our specialized crypto & web3 pr expertise can drive results for your brand. Free consultation, tailored strategy.

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