Scenic travel destination with mountain views - Travel & Tourism PR

travel Public Relations

PR That Inspires Travel

Strategic communications for destinations, hospitality brands, and travel companies competing for travelers in a recovered industry.

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Destination

Marketing

Travel

Media Network

Global

Reach

Influencer

Partnerships

Why Choose AMW for Travel & Tourism PR

Travel has rebounded with revenge travel demand reshaping the industry. Destinations, hotels, and travel brands compete fiercely for travelers who now have endless options. Strategic PR helps travel businesses cut through the noise to inspire bookings and build destination awareness.

AMW understands travel media from guidebooks to travel magazines to the influencers shaping destination trends. We help destinations attract visitors, hotels drive bookings, and travel brands build the visibility that translates into revenue.

From destination marketing campaigns to hotel openings to travel advisory communications, we create PR strategies that inspire travelers and drive business results for travel and tourism clients.

Challenges

Standing out among countless destination and travel options
Rebuilding confidence after travel disruptions and uncertainties
Reaching travelers through fragmented media and booking channels
Managing destination reputation during crises and advisories
Balancing tourism promotion with sustainable travel messaging
Competing with user-generated content and travel influencers

Our Solutions

Destination marketing and awareness campaigns
Hotel and resort opening and positioning PR
Travel influencer programs and press trip coordination
Travel advisory and crisis communications
Sustainable tourism messaging development
Airline and travel brand campaigns

Travel & Tourism PR Services

Specialized public relations solutions tailored for your industry

Destination PR

Tourism marketing for destinations, CVBs, and tourism boards.

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Hotel & Resort PR

Opening campaigns and ongoing PR for hospitality properties.

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Airline PR

Route launch, brand, and corporate communications for airlines.

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Travel Influencer Programs

Press trip coordination and influencer relationship management.

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Crisis Communications

Response for travel advisories, safety concerns, and disruptions.

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Sustainable Travel

Messaging for eco-tourism and sustainable travel initiatives.

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Why Work With AMW

Inspire travelers to choose your destination or brand

Build lasting destination and brand awareness

Drive direct bookings through media coverage

Navigate travel disruptions confidently

Our Process

A proven approach to delivering exceptional travel & tourism pr results

Destination/Brand Analysis

Understand your unique offerings, target travelers, and competitive positioning.

Travel Story Development

Craft compelling narratives that inspire wanderlust and drive booking intent.

Media & Influencer Mapping

Identify travel media, guidebooks, and influencers reaching your target travelers.

Campaign Execution

Execute PR including press trips, media relations, and seasonal campaigns.

Results Tracking

Measure coverage reach, booking correlations, and brand awareness lift.

Destination/Brand Analysis

Understand your unique offerings, target travelers, and competitive positioning.

Travel Story Development

Craft compelling narratives that inspire wanderlust and drive booking intent.

Media & Influencer Mapping

Identify travel media, guidebooks, and influencers reaching your target travelers.

Campaign Execution

Execute PR including press trips, media relations, and seasonal campaigns.

Results Tracking

Measure coverage reach, booking correlations, and brand awareness lift.

Who We Work With

Our travel & tourism pr expertise serves a wide range of clients

National and regional tourism boards Convention and visitors bureaus Hotels, resorts, and hospitality groups Airlines and cruise lines Tour operators and travel agencies Travel technology platforms

"AMW's campaign put our destination on the map. We saw immediate booking increases from the travel media coverage they generated."

Director of Tourism , State Tourism Board

Related Public Relations Specializations

Hospitality PR Luxury PR Yacht & Marine PR

Frequently Asked Questions

How does travel PR drive bookings?

Coverage in trusted travel publications inspires trip planning and booking decisions. Features in travel magazines, guidebook inclusion, and influencer coverage drive both immediate and long-term booking intent.

Do you coordinate press trips?

Yes, press trips are a core part of travel PR. We plan itineraries, coordinate logistics, and manage journalist and influencer relationships to maximize coverage outcomes from hosted visits.

What travel publications do you work with?

We target travel publications (Conde Nast Traveler, Travel + Leisure, Afar), lifestyle outlets with travel content, guidebooks (Lonely Planet, Fodor's), and travel influencers relevant to your audience.

How do you handle travel advisories or crises?

We develop response protocols for travel disruptions, safety concerns, and negative incidents. Transparent, helpful communication maintains traveler trust through challenging situations.

Can you help with sustainable tourism messaging?

Yes, responsible travel is increasingly important to travelers. We help destinations and brands communicate sustainability initiatives authentically without greenwashing concerns.

How do you measure travel PR success?

We track coverage reach and quality, booking and inquiry correlations, website traffic from coverage, and brand awareness metrics. For destinations, we measure visitor intent and arrival data.

Ready to Elevate Your Travel & Tourism PR?

Let's discuss how our specialized travel & tourism pr expertise can drive results for your brand. Free consultation, tailored strategy.

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