Trade Show ROI Calculator
Calculate the ROI of your trade show investment including booth costs, travel, staff time, and leads generated.
Investment Costs
Expected Results
Trade Show ROI Analysis
Expected to close 15 deals from 150 leads at a 10% conversion rate.
How to Use This Calculator
Enter your booth rental, travel, and staffing costs
Add the number of leads and opportunities generated
Set your average deal value and close rate
Get instant ROI calculation and break-even analysis
Frequently Asked Questions
What costs should I include in trade show ROI?
Include booth rental, exhibit design/shipping, travel and lodging for staff, badge scanning/lead capture, marketing materials, giveaways, and opportunity cost of staff time away from regular duties.
How do I calculate leads from a trade show?
Count all badge scans, business cards collected, and demo requests. Qualify these into categories like hot leads, warm leads, and informational contacts for more accurate forecasting.
What's a good trade show ROI?
A positive ROI means your trade show generated more revenue than it cost. Most companies aim for 3:1 to 5:1 ROI from trade shows, though brand awareness value is harder to quantify.
How long after the show should I measure ROI?
B2B sales cycles can be 6-18 months. Track leads immediately but wait at least one full sales cycle before calculating final ROI. Update your projections quarterly.
Should I count staff time as a cost?
Yes. Calculate the hourly rate of each staff member including benefits, multiply by hours at the show plus travel and prep time. This represents opportunity cost.
Why Use This Calculator
- Track all trade show costs in one place
- Calculate cost per lead and cost per opportunity
- Compare ROI across multiple trade shows
- Justify trade show investments to leadership
- Optimize booth and staffing decisions
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