Modern electric vehicle on scenic road - Automotive PR

Automotive Public Relations

PR for Automotive Innovation

Strategic communications for automotive companies navigating the industry's biggest transformation in a century.

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Why Choose AMW for Automotive PR

The automotive industry is undergoing its most significant transformation since the Model T. Electric vehicles, autonomous driving, and new mobility models are reshaping the competitive landscape. Companies need PR strategies that communicate innovation while maintaining consumer trust during this transition.

AMW brings expertise in automotive communications across traditional manufacturers, EV startups, dealer networks, and mobility technology companies. We understand both the enthusiast media covering automotive innovation and the business press tracking industry transformation.

From EV launches to autonomous technology announcements to dealer network communications, we help automotive companies navigate this pivotal moment with strategic communications that build excitement and trust.

Challenges

Communicating EV transition while maintaining traditional vehicle sales
Building credibility for autonomous and advanced technology claims
Navigating complex dealer network relationships and communications
Competing with well-funded EV startup marketing and PR
Managing recall and safety communications responsibly
Addressing environmental concerns and sustainability expectations

Our Solutions

EV launch and transition communications
Autonomous and advanced technology PR
Dealer network communications and support
Automotive investor relations support
Safety and recall crisis communications
Sustainability and environmental messaging

Automotive PR Services

Specialized public relations solutions tailored for your industry

EV Launch PR

Communications for electric vehicle launches and electrification strategy.

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Technology PR

PR for autonomous, connected, and advanced automotive technology.

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Dealer Communications

Network communications and dealer-facing PR support.

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Investor Relations

Communications for automotive investors and analysts.

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Crisis Management

Recall, safety, and reputation crisis response protocols.

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Sustainability PR

Environmental messaging and ESG communications for automotive.

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Why Work With AMW

Build excitement for EV and technology launches

Navigate industry transformation confidently

Maintain dealer and stakeholder relationships

Communicate innovation without overclaiming

Our Process

A proven approach to delivering exceptional automotive pr results

Industry Positioning

Understand your position in the automotive landscape and transformation strategy.

Messaging Development

Craft narratives that balance innovation excitement with responsible communication.

Media Strategy

Map automotive media, business press, and technology outlets relevant to your story.

Campaign Execution

Execute PR around launches, technology announcements, and transformation milestones.

Stakeholder Management

Maintain communications with dealers, investors, and employees through change.

Industry Positioning

Understand your position in the automotive landscape and transformation strategy.

Messaging Development

Craft narratives that balance innovation excitement with responsible communication.

Media Strategy

Map automotive media, business press, and technology outlets relevant to your story.

Campaign Execution

Execute PR around launches, technology announcements, and transformation milestones.

Stakeholder Management

Maintain communications with dealers, investors, and employees through change.

Who We Work With

Our automotive pr expertise serves a wide range of clients

Traditional automotive manufacturers Electric vehicle startups Automotive dealer groups Autonomous technology companies Automotive suppliers and tier-ones Mobility and fleet technology companies

"AMW helped us communicate our EV transition in a way that excited consumers while maintaining dealer confidence. Their automotive expertise made the difference."

VP of Communications , Automotive Manufacturer

Related Public Relations Specializations

Manufacturing PR Environmental & ESG PR Tech PR

Frequently Asked Questions

How do you handle EV transition communications?

We help companies communicate electrification strategies in ways that build excitement for EVs while maintaining confidence in current product lines. Balancing these messages is critical during the transition period.

What automotive media do you work with?

We target automotive enthusiast media (Car and Driver, MotorTrend, Jalopnik), business press covering automotive (Automotive News, Bloomberg), and technology outlets for EV and autonomous stories.

Can you help with recall and safety communications?

Yes, automotive safety communications require careful handling. We develop crisis protocols for recalls and safety issues that prioritize transparency and customer safety while protecting long-term brand reputation.

How do you handle dealer network communications?

Dealer relationships are critical in automotive. We help manufacturers communicate with dealer networks through transitions, supporting consistent messaging and addressing dealer concerns proactively.

Do you work with EV startups?

Yes, we work with EV and mobility startups on launch PR, technology positioning, and investor communications. Startups face unique challenges building credibility against established brands.

How do you approach autonomous vehicle claims?

We emphasize responsible communication about autonomous capabilities, focusing on current functionality rather than distant promises. Overclaiming creates safety and reputation risks as the technology develops.

Ready to Elevate Your Automotive PR?

Let's discuss how our specialized automotive pr expertise can drive results for your brand. Free consultation, tailored strategy.

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