Webinar ROI Calculator
Measure webinar performance by tracking registrations, attendees, engagement, and conversion to sales opportunities.
Webinar Costs
Expected Results
Industry average: 40-50%
Webinar ROI Analysis
How to Use This Calculator
Enter webinar production and promotion costs
Add registration numbers and attendance rate
Input leads generated and conversions
See your cost per attendee and ROI
Frequently Asked Questions
What's a good webinar attendance rate?
Industry average is 40-50% of registrants attend live. Promote reminders, keep webinars under 60 minutes, and send on-demand recordings to boost total views.
How do I track webinar ROI?
Tag all registrants in your CRM, track which become opportunities and customers. Include platform costs, speaker time, promotion spend, and content creation in your costs.
Should I count on-demand views?
Yes, on-demand views often equal or exceed live attendance. Track these viewers separately and measure their conversion rate compared to live attendees.
What webinar costs should I include?
Include platform subscription, speaker fees or time, slide design, promotion costs (ads, email tools), landing page creation, and any giveaways or incentives.
How long is webinar content valuable?
Evergreen webinars can generate leads for 12-24 months. Update statistics annually and retire content when information becomes outdated or attendance drops.
Why Use This Calculator
- Track webinar costs vs revenue generated
- Calculate attendee acquisition cost
- Measure engagement and conversion rates
- Compare performance across webinar topics
- Optimize promotion and content strategy
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"Finally, a realistic way to estimate event ROI. Helped us prove the value of our user conference to the board."
Community Manager, Tech Platform