Lead Retrieval
Technology systems that capture attendee information at trade show booths or event activations.
Definition
Lead retrieval systems allow exhibitors and sponsors to electronically capture attendee contact information and notes by scanning badges, business cards, or using dedicated apps.
Modern lead retrieval integrates with CRM systems and provides analytics on booth traffic and lead quality.
Why It Matters
Effective lead retrieval transforms event investments into measurable sales pipeline. Without proper systems, exhibitors struggle to follow up and justify their participation costs.
Lead retrieval data also helps organizers demonstrate event ROI to sponsors and exhibitors, supporting future sales.
Examples in Practice
A trade show exhibitor uses badge scanners to capture 500 leads, with qualifying questions automatically syncing to Salesforce.
A sponsor activates lead retrieval at their networking lounge, tracking dwell time and drink redemptions alongside contact capture.
An event organizer offers tiered lead retrieval packages as a sponsorship benefit, with premium tiers including qualification surveys.