Public Relations in Atlanta

Atlanta's diverse media landscape presents unique challenges for businesses seeking meaningful coverage, as outlets like The Atlanta Journal-Constitution and WSB-TV receive hundreds of pitches daily from companies across the Southeast region. The city's role as a major corporate hub, home to giants like Coca-Cola, Delta, and Home Depot, means local media often prioritize established brands over emerging businesses, making it difficult for smaller companies to break through the noise.

The rapidly evolving "Hollywood of the South" entertainment industry has created intense competition for media attention, with film productions and entertainment companies dominating coverage in outlets like Atlanta Magazine and Georgia Trend. Tech startups in Alpharetta and Buckhead find themselves competing not only with each other but also with major entertainment announcements and corporate news from Midtown's established players for limited editorial space.

Specialized sectors like fintech and logistics face the additional challenge of crafting stories that resonate with Atlanta's diverse audience demographics while appealing to trade publications like Atlanta Business Chronicle and Global Atlanta. Many businesses struggle to understand which of Atlanta's numerous media outlets - from mainstream channels like WXIA-TV to specialty publications - align with their target markets, often resulting in mistargeted pitches that fail to generate coverage.

We leverage our deep relationships with Atlanta's premier media landscape, including The Atlanta Journal-Constitution, WSB-TV, WXIA-TV, and WAGA-TV, to secure meaningful coverage for our clients across multiple platforms. Our team maintains regular contact with editors at specialized publications like Atlanta Business Chronicle, Georgia Trend, and Global Atlanta, ensuring we can effectively reach both consumer and B2B audiences in the market. Our Atlanta expertise spans the city's key economic drivers, from logistics giants like Delta and UPS to the booming entertainment and film production sector that has transformed Georgia into the "Hollywood of the South." We understand how to position technology companies in Alpharetta's innovation corridor, healthcare organizations throughout the metro area, and fintech firms capitalizing on Atlanta's emergence as a southeastern financial hub. We strategically align our campaigns with Atlanta's signature events and cultural moments, leveraging opportunities around the Peachtree Road Race, Dragon Con, and major sporting events like the SEC Championship. Our knowledge of Atlanta's diverse neighborhoods—from the corporate headquarters in Midtown and Buckhead to the creative communities in Decatur—allows us to craft geographically-targeted campaigns that resonate with specific audiences throughout the metro area.