University campus with students walking - Education PR

Education Public Relations

PR That Builds Education Brands

Strategic communications for universities, K-12 systems, and EdTech companies competing for students in a transformed education landscape.

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Higher Ed

Expertise

EdTech

Experience

Student

Recruitment

Thought

Leadership

Why Choose AMW for Education PR

Education is being transformed by technology, changing demographics, and evolving student expectations. Universities compete globally for students and faculty. K-12 systems navigate politically charged environments. EdTech companies seek credibility with both institutions and learners. Strategic PR is essential across the education sector.

AMW brings expertise in education communications spanning higher education, K-12, and education technology. We understand the unique dynamics of academic marketing, faculty thought leadership, and the media covering education policy and innovation.

From enrollment marketing to research announcements to crisis communications, we help education organizations build the reputation and visibility that attracts students, faculty, donors, and recognition.

Challenges

Competing for students in a global higher education marketplace
Navigating politically charged education policy environments
Building credibility for EdTech solutions with institutional buyers
Attracting and retaining top faculty and research talent
Managing reputation during controversies and campus incidents
Communicating research impact to non-academic audiences

Our Solutions

Enrollment marketing and student recruitment PR
Faculty thought leadership and research communications
EdTech positioning and institutional sales support
Crisis communications for campus and education controversies
Development and donor relations communications
Education policy and advocacy PR

Education PR Services

Specialized public relations solutions tailored for your industry

Higher Education PR

Communications for universities, colleges, and academic programs.

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K-12 Communications

PR for school systems, districts, and educational leadership.

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EdTech PR

Positioning for education technology companies and platforms.

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Research Communications

Media relations for academic research and faculty expertise.

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Crisis Communications

Response protocols for campus incidents and controversies.

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Development PR

Communications supporting fundraising and donor relations.

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Why Work With AMW

Enhance reputation to attract students and faculty

Build visibility for research and academic programs

Support enrollment and development goals with PR

Navigate education controversies confidently

Our Process

A proven approach to delivering exceptional education pr results

Institution Analysis

Understand your academic strengths, target audiences, and competitive positioning.

Communications Strategy

Develop messaging for enrollment, research, and institutional reputation.

Media Relations

Build relationships with education media, local press, and relevant policy outlets.

Campaign Execution

Execute PR around enrollment cycles, research milestones, and institutional announcements.

Reputation Monitoring

Track rankings, coverage, and sentiment to protect and enhance reputation.

Institution Analysis

Understand your academic strengths, target audiences, and competitive positioning.

Communications Strategy

Develop messaging for enrollment, research, and institutional reputation.

Media Relations

Build relationships with education media, local press, and relevant policy outlets.

Campaign Execution

Execute PR around enrollment cycles, research milestones, and institutional announcements.

Reputation Monitoring

Track rankings, coverage, and sentiment to protect and enhance reputation.

Who We Work With

Our education pr expertise serves a wide range of clients

Universities and colleges K-12 school districts EdTech companies and startups Education nonprofits and foundations Academic publishers and associations Corporate training organizations

"AMW helped us communicate our research impact to audiences beyond academia. The coverage they generated raised our profile with donors and prospective students alike."

VP of Communications , Research University

Related Public Relations Specializations

Nonprofit PR Tech PR Healthcare PR

Frequently Asked Questions

How does PR support enrollment goals?

Media coverage builds reputation and awareness that influences student consideration and enrollment decisions. Features highlighting academic programs, student outcomes, and campus life support recruitment marketing efforts.

Can you help with faculty thought leadership?

Yes, positioning faculty as experts in their fields builds institutional reputation. We help academics translate research for mainstream audiences and secure media opportunities as expert commentators.

What education publications do you work with?

We target higher ed media (Chronicle, Inside Higher Ed), K-12 publications (EdWeek), EdTech outlets, and mainstream media covering education. Strategy depends on audience and objectives.

How do you handle campus crisis communications?

We develop protocols for campus incidents, controversies, and safety situations. Transparent, timely communication protects reputation while prioritizing community safety and concerns.

Do you work with EdTech companies?

Yes, EdTech is a growing focus. We help education technology companies build credibility with institutional buyers, position in competitive markets, and communicate learning outcomes.

How do you navigate political issues in education?

We help clients communicate effectively on education policy while respecting institutional constraints. Our approach balances advocacy with the need to maintain broad stakeholder relationships.

Ready to Elevate Your Education PR?

Let's discuss how our specialized education pr expertise can drive results for your brand. Free consultation, tailored strategy.

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