Healthcare Public Relations
Health Tech PR for Companies Selling Into Healthcare
PR for digital health, medtech, and medical device companies — a team that can hold a technology story and a clinical story in the same sentence without breaking either.
Why Choose AMW for Health Tech PR
Health tech companies have a communications problem no other category has: you have to be credible to two audiences that judge you by opposite standards. Tech media wants speed, scale, and disruption. Health media wants evidence, caution, and outcomes. Pitch either story to the wrong room and it lands badly.
We work with digital health platforms, medtech and medical device makers, telehealth providers, clinical software companies, and health data businesses to build a narrative that works in both rooms. That usually means leading with the clinical substance and letting the technology be the mechanism, rather than the other way around — the framing that survives contact with a health editor.
From seed-stage launches through funding rounds, health system partnerships, regulatory clearances, and adoption milestones, we scope campaigns to where you actually are. Health tech sits alongside our broader tech PR practice and our healthcare work, so you get both lenses on the same team.
Challenges
- Telling one story that satisfies both technology media and clinical, evidence-first health media
- Standing out in a crowded digital health market where every company claims better outcomes
- Explaining a genuinely novel product to reporters who have heard a hundred similar pitches
- Timing announcements around regulatory clearance, funding, and health system partnerships
- Building credibility with clinician audiences who are skeptical of software-led claims
- Sustaining coverage between funding rounds, when most companies go quiet
Our Solutions
- Dual-track narratives built to work for both technology and clinical audiences
- Evidence-forward positioning that leads with outcomes rather than feature lists
- Targeted outreach across health tech trade, digital health, clinical, and business media
- Founder and clinical-leader positioning as credible commentators on the category
- Announcement sequencing around clearances, raises, partnerships, and adoption milestones
- Sustained programs — category commentary, bylines, and data storytelling between events
Health Tech PR Services
Specialized public relations solutions tailored for your industry
Digital Health PR
Communications for care-delivery platforms, telehealth, patient engagement, and clinical software companies selling into health systems.
Medtech and Medical Device PR
Launch, clearance, and adoption communications for device and medtech companies, including clinician-facing visibility.
Funding and Milestone Announcements
Raise announcements, partnership news, and adoption milestones positioned for both investor and clinical audiences.
Clinical Evidence Communications
Turning study results, pilot data, and real-world evidence into coverage that clinical audiences take seriously.
Founder and Clinical Leader Positioning
Building your founder or chief medical officer into a quotable expert on the category, not just a company spokesperson.
Category and Trend Commentary
Bylines and commentary that place your company inside the industry conversation between formal announcements.
Ready to make a move on your health tech pr?
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Why Work With AMW
Our Process
A proven approach to delivering exceptional health tech pr results
Positioning and Proof Review
We map your product, evidence, clearances, and competitive set to find the story that is genuinely differentiated rather than category boilerplate.
Dual-Audience Narrative
We build the clinical version and the technology version of your story, and decide which leads for each outlet and moment.
Targeted Media Execution
Outreach across digital health, medtech, clinical, and business media, sequenced around your clearances, raises, and partnership news.
Measurement and Iteration
Monthly reporting on coverage, message pickup, and which narrative angles are landing — with strategy adjusted accordingly.
Positioning and Proof Review
We map your product, evidence, clearances, and competitive set to find the story that is genuinely differentiated rather than category boilerplate.
Dual-Audience Narrative
We build the clinical version and the technology version of your story, and decide which leads for each outlet and moment.
Targeted Media Execution
Outreach across digital health, medtech, clinical, and business media, sequenced around your clearances, raises, and partnership news.
Measurement and Iteration
Monthly reporting on coverage, message pickup, and which narrative angles are landing — with strategy adjusted accordingly.
Who We Work With
Our health tech pr expertise serves a wide range of clients
"Operator Jenna assisted us (Junii)..to the fullest and truly gave us an exceptional experience. Which says the customer service must be at a precedent for AMW.. we are looking forward to working with AMW and Customer Service Reps like Jenna, was the perfect ambassador "
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Frequently Asked Questions
What is health tech PR?
Should we pitch tech media or health media?
When should a health tech startup start PR?
How do you handle claims about clinical outcomes?
Can you help with funding announcements?
Do you work with pre-revenue health tech companies?
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Let's discuss how our specialized health tech pr expertise can drive results for your brand. Tailored strategy for your goals.