Social Media for Automotive Businesses

Social media is one of the most effective tools for reaching in-market car buyers. While the final purchase happens in the showroom, 80% of car buyers research online before visiting a dealership. A strong social presence ensures your dealership is top of mind when local buyers are ready to test drive and purchase.

Vehicle walkaround videos, customer delivery celebrations, and comparison content consistently generate the most engagement and leads. The key is creating content that educates and entertains rather than just advertising inventory. Behind-the-scenes dealership content also builds trust and differentiates you from competitors.

We use a combination of behavioral targeting data including auto intender audiences, people researching specific makes and models, lease expiration timers, and geo-fencing around competing dealerships. This ensures your ad budget reaches people actively shopping for a vehicle rather than general audiences.

Service department social campaigns generate recurring revenue through seasonal maintenance reminders, tire change promotions, and recall notification campaigns. We create educational content about vehicle maintenance that positions your service team as trusted experts while driving appointment bookings through targeted local advertising.

We build automated content workflows that showcase new arrivals quickly and remove sold vehicles from active campaigns. Batch content sessions every 1-2 weeks cover new inventory, while evergreen brand and service content fills gaps between vehicle updates. This keeps your feed active regardless of lot turnover pace.