e-commerce Social Media Management

Social Media Management for E-commerce

Transform social media from a brand awareness channel into your most profitable revenue driver with shoppable content, smart retargeting, and loyal customer communities.

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450+

E-commerce Campaigns

4.2x

Average ROAS

35%

Revenue from Social

60%

Lower Acquisition Cost

Why Choose AMW for E-commerce Social Media Management

AMW brings specialized expertise in e-commerce social media management, combining deep industry knowledge with proven social media management strategies to deliver exceptional results.

Challenges

Converting social media engagement into actual product purchases at scale
Managing product catalogs and shopping features across multiple evolving platforms
Reducing customer acquisition costs as paid social advertising becomes more competitive
Creating enough high-quality product content to maintain an active presence across channels
Building brand loyalty when customers can easily switch to competitors with one click
Attributing revenue accurately to social channels when customer journeys span multiple touchpoints

Our Solutions

Build integrated social commerce storefronts on Instagram, TikTok, and Facebook with optimized product feeds
Create conversion-focused content strategies combining product demos, lifestyle imagery, and UGC
Develop retargeting funnels that recover abandoned carts and re-engage past purchasers
Implement a systematic UGC collection and review management program that builds social proof at scale
Run seasonal and flash-sale campaigns with coordinated organic and paid content strategies
Set up multi-touch attribution tracking that accurately credits social channels for revenue impact

E-commerce Social Media Management Services

Specialized social media management solutions tailored for your industry

Social Commerce Management

Setup and ongoing optimization of product catalogs across Instagram Shopping, TikTok Shop, Facebook Shops, and Pinterest with regular feed updates.

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Product Content Production

Shoppable product demos, lifestyle photography, unboxing videos, and seasonal campaign content designed to drive clicks and conversions.

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Paid Social & Retargeting

Full-funnel paid social campaigns from prospecting to retargeting, including dynamic product ads and abandoned cart recovery.

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Review & UGC Programs

Systematic collection and curation of customer reviews, photos, and video testimonials that serve as high-converting social proof.

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Flash Sale & Launch Campaigns

Coordinated multi-platform campaign execution for product launches, seasonal sales, and limited-time promotions.

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Why Work With AMW

Drive measurable revenue directly from social media channels

Reduce customer acquisition costs through organic community building and UGC

Increase average order value with cross-sell and bundle promotion strategies

Build a repeat purchase engine through loyalty-focused social campaigns

Our Process

A proven approach to delivering exceptional e-commerce social media management results

Commerce & Catalog Setup

We audit your product catalog, configure social shopping integrations, and develop a content strategy aligned with your revenue goals and seasonal calendar.

Product Content Production

Our team creates shoppable product videos, lifestyle photography, unboxing content, and seasonal campaign assets optimized for each platform.

Paid & Organic Management

We coordinate organic posting with paid advertising including prospecting campaigns, retargeting, and dynamic product ads.

Revenue Attribution & Scaling

Monthly reporting tracks ROAS, social commerce revenue, customer acquisition cost, and LTV to inform scaling decisions.

Commerce & Catalog Setup

We audit your product catalog, configure social shopping integrations, and develop a content strategy aligned with your revenue goals and seasonal calendar.

Product Content Production

Our team creates shoppable product videos, lifestyle photography, unboxing content, and seasonal campaign assets optimized for each platform.

Paid & Organic Management

We coordinate organic posting with paid advertising including prospecting campaigns, retargeting, and dynamic product ads.

Revenue Attribution & Scaling

Monthly reporting tracks ROAS, social commerce revenue, customer acquisition cost, and LTV to inform scaling decisions.

Who We Work With

Our e-commerce social media management expertise serves a wide range of clients

DTC brands scaling beyond $1M in annual social revenue Shopify and WooCommerce stores optimizing for social commerce Subscription box companies driving trial signups through social Marketplace sellers building brand presence beyond Amazon Dropshipping businesses seeking to build legitimate brand equity E-commerce brands expanding from domestic to international markets

Frequently Asked Questions

How do you drive e-commerce sales through social media?

We combine shoppable content, targeted advertising, and social commerce storefronts to create multiple purchase pathways. Product demo videos, customer reviews, and lifestyle content educate and inspire, while retargeting campaigns and integrated checkout features reduce friction between discovery and purchase.

What ROAS should e-commerce brands expect from social media?

Well-managed social campaigns typically achieve 3-6x ROAS for e-commerce brands, depending on average order value and product category. New brands may start at 2-3x while building audience data, with ROAS improving over time as retargeting pools grow and creative assets are optimized through testing.

Should we use TikTok Shop for our e-commerce store?

TikTok Shop is delivering exceptional results for many e-commerce brands, particularly those with products under $50 that demonstrate well in video. We evaluate your product category, target demographic, and content capabilities to determine if TikTok Shop should be a priority channel in your social commerce strategy.

How do you handle product catalog management across platforms?

We manage your product feeds across Instagram, Facebook, TikTok, and Pinterest using automated sync tools that keep inventory, pricing, and availability current. Regular optimization includes updating product titles, descriptions, and images to improve discovery and conversion rates within each platform.

How important is UGC for e-commerce social media?

User-generated content is the single most effective content type for e-commerce conversion. Customer photos and reviews consistently outperform branded content for driving purchase decisions. We build systematic UGC collection programs that generate a continuous stream of authentic customer content for your social channels.

How do you measure social media ROI for e-commerce?

We track direct social commerce revenue, assisted conversions, customer acquisition cost, return on ad spend, and customer lifetime value attributed to social channels. Multi-touch attribution models ensure social media gets proper credit even when the final purchase happens on your website rather than directly on the platform.

Ready to Elevate Your E-commerce Social Media Management?

Let's discuss how our specialized e-commerce social media management expertise can drive results for your brand. Tailored strategy for your goals.

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