Education Social Media Management

Social Media for Education & EdTech

Attract students, engage parents, and build institutional reputation with social media strategies designed for the unique dynamics of education marketing.

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150+

Education Campaigns

35%

Application Increase

$22

Cost Per Inquiry

4.2x

Social Engagement Lift

Why Choose AMW for Education & EdTech Social Media Management

AMW brings specialized expertise in education & edtech social media management, combining deep industry knowledge with proven social media management strategies to deliver exceptional results.

Challenges

Reaching prospective students across generational divides from Gen Z to adult learners
Competing for attention during enrollment seasons when every institution floods social feeds
Balancing institutional prestige with the approachable, authentic tone students expect on social
Demonstrating learning outcomes and ROI to justify tuition investment through social content
Managing multiple stakeholder audiences including students, parents, alumni, and faculty simultaneously
Converting social interest into actual enrollment applications and program signups

Our Solutions

Create student-centric content featuring authentic campus life, success stories, and learning experiences
Build enrollment funnels with targeted campaigns for specific programs reaching qualified prospects
Develop a student ambassador program that generates peer-to-peer content and credible testimonials
Produce parent-focused content addressing tuition concerns, outcomes data, and campus safety
Implement platform-specific strategies: TikTok for student engagement, LinkedIn for career outcomes, Facebook for parents
Run retargeting campaigns that nurture prospective students from awareness through application completion

Education & EdTech Social Media Management Services

Specialized social media management solutions tailored for your industry

Student Success Content

Student testimonials, alumni career stories, campus life showcases, and program highlight content that attracts prospective students.

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Enrollment Marketing Campaigns

Targeted social campaigns for specific degree programs and learning formats reaching qualified prospective students and parents.

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Student Ambassador Programs

Recruit and manage current student social ambassadors who create authentic campus content and answer prospective student questions.

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EdTech Product Marketing

Growth campaigns for online learning platforms, educational apps, and SaaS products targeting educators, students, and institutions.

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Why Work With AMW

Increase application volume and enrollment yield through targeted social campaigns

Build institutional brand recognition that attracts top students and faculty

Engage current students as brand ambassadors who drive peer recruitment

Demonstrate ROI and outcomes to justify tuition through compelling social proof

Our Process

A proven approach to delivering exceptional education & edtech social media management results

Program & Audience Mapping

We analyze your programs, enrollment goals, student demographics, and competitive landscape to develop a multi-audience social strategy.

Campus & Student Content

Our team produces student stories, campus showcases, program highlights, and outcomes content that resonates with each audience segment.

Enrollment Campaigns

We run targeted campaigns for specific programs and degree paths, reaching qualified prospects with compelling reasons to apply.

Enrollment Attribution

Track application volume, enrollment yield, cost per enrolled student, and engagement metrics attributed to social media channels.

Program & Audience Mapping

We analyze your programs, enrollment goals, student demographics, and competitive landscape to develop a multi-audience social strategy.

Campus & Student Content

Our team produces student stories, campus showcases, program highlights, and outcomes content that resonates with each audience segment.

Enrollment Campaigns

We run targeted campaigns for specific programs and degree paths, reaching qualified prospects with compelling reasons to apply.

Enrollment Attribution

Track application volume, enrollment yield, cost per enrolled student, and engagement metrics attributed to social media channels.

Who We Work With

Our education & edtech social media management expertise serves a wide range of clients

Universities and colleges growing enrollment in competitive markets Online learning platforms scaling student acquisition K-12 private schools attracting families Vocational and trade schools demonstrating career outcomes EdTech startups launching products to education markets Continuing education programs reaching adult learners

Frequently Asked Questions

Which social platforms should educational institutions prioritize?

TikTok and Instagram are essential for reaching Gen Z prospective students where they actually spend time. LinkedIn is critical for showcasing career outcomes and reaching adult learners. Facebook remains valuable for parent engagement and targeted advertising. YouTube excels for campus tours and program deep-dive content.

How do you reach both students and parents on social media?

We develop platform-specific content strategies for each audience. TikTok and Instagram content targets students with campus life and peer experiences. Facebook advertising targets parents with outcomes data and financial information. LinkedIn showcases career success for both audiences. Each message is tailored to specific concerns.

Can social media actually increase enrollment numbers?

Yes. Social media influences every stage of the enrollment funnel from initial awareness through application submission. Our education clients typically see 25-40% increases in application volume within one enrollment cycle. Targeted campaigns for specific programs can yield even higher results by reaching precisely qualified prospects.

How do student ambassador programs work?

We recruit passionate current students, provide content creation training, and manage their social activities as official brand representatives. Ambassadors create authentic day-in-the-life content, answer prospective student questions, and host takeovers on institutional accounts. Peer content consistently outperforms institutional messaging.

How do you market online education programs through social media?

Online programs require different strategies than campus-based marketing. We focus on outcomes and flexibility messaging, targeting working adults and career changers with success stories from program graduates. Retargeting campaigns nurture prospects through longer decision cycles typical of online education enrollment.

What metrics matter most for education social media?

Beyond standard engagement metrics, we track inquiry form submissions, campus tour signups, application starts and completions, and enrollment yield by social source. Cost per enrolled student is the ultimate metric. We also monitor sentiment and share of voice compared to competing institutions in your market.

Ready to Elevate Your Education & EdTech Social Media Management?

Let's discuss how our specialized education & edtech social media management expertise can drive results for your brand. Tailored strategy for your goals.

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