Social Media for Hotels & Hospitality

Social media builds direct brand relationships that OTAs cannot replicate. When travelers follow and engage with your property on social media, they develop loyalty that drives direct bookings. We create exclusive social-only offers and build email lists from social followers to reduce your dependence on expensive OTA commissions.

Immersive video content including room tours, pool and spa showcases, and dining experiences consistently drives the highest engagement and booking intent. Guest experience UGC is particularly powerful because it provides authentic social proof that professional branded content cannot match on its own.

We implement subtle systems like branded hashtags, photo-worthy property installations, and post-stay email prompts that encourage sharing. Digital signage and in-room collateral with social handles make it easy for guests to tag your property. The best UGC programs make sharing feel natural rather than requested.

Instagram is the primary platform for hospitality marketing due to its visual nature and travel-discovery behavior. TikTok is growing rapidly for hotel discovery, especially among younger travelers. Facebook remains important for targeted advertising and group bookings. Pinterest drives long-term travel planning traffic.

We develop a brand framework that ensures visual and tonal consistency across properties while allowing localized content that highlights each property unique character. Centralized campaign planning with property-specific content libraries gives each location its own personality within a cohesive portfolio brand.