Legal Social Media Management

Social Media Management for Law Firms

Attract high-value clients and build unshakable authority with social media content that demonstrates your expertise while maintaining professional standards.

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180+

Law Firm Campaigns

100%

Ethics Compliant

$45

Avg. Cost Per Lead

Consultation Bookings

Why Choose AMW for Law Firm Social Media Management

AMW brings specialized expertise in law firm social media management, combining deep industry knowledge with proven social media management strategies to deliver exceptional results.

Challenges

Creating engaging social content while adhering to legal advertising ethics rules and bar guidelines
Generating qualified leads for specific practice areas through social channels
Building trust in a profession where clients are making high-stakes decisions about representation
Differentiating your firm from competitors who all claim similar expertise and results
Balancing educational content that attracts leads without constituting legal advice
Convincing partners that social media is a legitimate business development channel for professional services

Our Solutions

Develop a content strategy that educates potential clients while maintaining ethics compliance
Build practice-area-specific campaigns targeting people actively seeking legal representation
Create attorney thought leadership content that positions your partners as recognized authorities
Produce FAQ-style content addressing common legal questions that drives organic search and social discovery
Implement reputation management that highlights case results, client testimonials, and community involvement
Run targeted social campaigns for high-value practice areas like personal injury, family law, and corporate services

Law Firm Social Media Management Services

Specialized social media management solutions tailored for your industry

Legal Content Creation

Educational videos, legal FAQ content, case result highlights, and attorney thought leadership pieces reviewed for ethics compliance.

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Practice Area Lead Campaigns

Targeted social ad campaigns for specific practice areas reaching people actively seeking legal representation in your jurisdiction.

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Attorney Personal Branding

Build individual attorney profiles on LinkedIn and other platforms with speaking engagements, published commentary, and expertise showcases.

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Reputation & Review Management

Manage firm reviews on Google, Avvo, and social platforms while building a library of client testimonials and case highlights.

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Why Work With AMW

Generate a consistent pipeline of qualified case inquiries through social channels

Build firm-wide and individual attorney authority that attracts premium clients

Reduce cost per client acquisition compared to traditional legal advertising

Stay fully compliant with bar advertising rules and ethical guidelines

Our Process

A proven approach to delivering exceptional law firm social media management results

Firm & Compliance Setup

We audit your practice areas, competitive landscape, and applicable bar advertising rules to develop a compliant social strategy.

Legal Content Production

Our team creates educational videos, case study highlights, attorney profiles, and FAQ content reviewed for ethics compliance.

Lead Generation & Nurturing

We run targeted campaigns for specific practice areas and manage inquiry responses to connect potential clients with your intake team.

Case Attribution & ROI

Monthly reports track qualified inquiries, consultation bookings, and retained cases attributed to social media channels.

Firm & Compliance Setup

We audit your practice areas, competitive landscape, and applicable bar advertising rules to develop a compliant social strategy.

Legal Content Production

Our team creates educational videos, case study highlights, attorney profiles, and FAQ content reviewed for ethics compliance.

Lead Generation & Nurturing

We run targeted campaigns for specific practice areas and manage inquiry responses to connect potential clients with your intake team.

Case Attribution & ROI

Monthly reports track qualified inquiries, consultation bookings, and retained cases attributed to social media channels.

Who We Work With

Our law firm social media management expertise serves a wide range of clients

Personal injury firms generating case leads at scale Family law practices building community trust and referrals Corporate law firms targeting business decision-makers on LinkedIn Criminal defense attorneys building local recognition Immigration law firms reaching diaspora communities on social Estate planning attorneys educating prospective clients

Frequently Asked Questions

Is social media marketing allowed for lawyers?

Yes, with proper compliance. Each state bar has specific advertising rules that govern what attorneys can say on social media. We develop all content within your jurisdiction ethics framework, avoiding prohibited claims while still creating compelling content. All content is reviewed for compliance before publishing.

Which social platforms generate the best leads for law firms?

Facebook delivers the highest volume of consumer legal leads through targeted advertising. LinkedIn is essential for corporate law firms and B2B practice areas. Instagram works well for building firm culture visibility and recruiting. YouTube excels for educational content that builds authority and drives organic search traffic.

How do you create legal content without giving legal advice?

We use educational framing that informs without advising. Content addresses general legal concepts, common questions, and process explanations with disclaimers noting that information is not legal advice. This approach positions attorneys as experts while encouraging consultations for specific situations.

How much should a law firm invest in social media marketing?

Law firms typically invest $3,000-$10,000 monthly in managed social media depending on firm size and practice areas targeted. High-value practice areas like personal injury and mass torts may justify larger budgets due to significant case values. We structure budgets to maximize qualified consultation bookings per dollar.

Can social media help with attorney recruiting?

Absolutely. A strong firm social presence attracts top legal talent by showcasing firm culture, attorney achievements, and professional development opportunities. LinkedIn in particular is a powerful recruiting channel. Many firms find that their social presence significantly improves the quality of associate and lateral applications.

Ready to Elevate Your Law Firm Social Media Management?

Let's discuss how our specialized law firm social media management expertise can drive results for your brand. Tailored strategy for your goals.

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