Real Estate Social Media Management

Social Media Management for Real Estate

Win more listings and attract qualified buyers with a social media presence that establishes you as the dominant real estate professional in your market.

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300+

Agent Campaigns

45%

Lead Cost Reduction

12x

Listing View Increase

85%

Client Retention Rate

Why Choose AMW for Real Estate Social Media Management

AMW brings specialized expertise in real estate social media management, combining deep industry knowledge with proven social media management strategies to deliver exceptional results.

Challenges

Standing out among thousands of agents all posting similar listing photos
Generating qualified buyer and seller leads rather than just vanity engagement
Creating compelling content when you are busy showing properties and closing deals
Navigating fair housing compliance requirements for real estate advertising on social platforms
Building a personal brand that attracts referrals without appearing overly salesy
Demonstrating expertise and local market knowledge through social content consistently

Our Solutions

Produce cinematic property walkthroughs and neighborhood showcase content that outclasses competitors
Build lead-generating funnels using targeted social ads with market-value hooks and home search CTAs
Create a personal brand strategy that positions you as a trusted advisor rather than just a salesperson
Develop a market insight content series that demonstrates your local expertise week after week
Ensure all advertising content complies with fair housing regulations and platform policies
Automate content workflows so your social presence stays active even during your busiest weeks

Real Estate Social Media Management Services

Specialized social media management solutions tailored for your industry

Property Video Production

Cinematic listing walkthroughs, drone footage, and virtual tour content that showcases properties to maximum effect across social platforms.

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Real Estate Lead Generation

Geo-targeted social ad campaigns using home valuation tools, market reports, and buyer guides to generate qualified seller and buyer leads.

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Agent Personal Branding

Develop and manage your personal brand on social media with market update videos, client testimonials, and community involvement content.

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Market Insight Content

Weekly market reports, neighborhood guides, and local trend analysis content that positions you as the go-to authority in your area.

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Open House & Event Promotion

Social campaigns for open houses, broker events, and community involvement that drive attendance and build your local presence.

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Why Work With AMW

Generate a steady pipeline of qualified buyer and seller leads through social channels

Build local authority that earns referrals and repeat business

Showcase properties with professional content that attracts premium offers

Reduce your reliance on Zillow and Realtor.com for lead generation

Our Process

A proven approach to delivering exceptional real estate social media management results

Market Positioning

We analyze your target market, competitive landscape, and personal brand to develop a social strategy that differentiates you from every other agent in your area.

Content Production

Our team creates property walkthroughs, market update videos, neighborhood guides, and personal brand content tailored to your area.

Lead Generation Campaigns

We run geo-targeted ad campaigns with home valuation hooks, open house promotions, and buyer-intent targeting to generate qualified leads.

Pipeline & ROI Tracking

Monthly reporting tracks lead generation, cost per lead, engagement metrics, and deals closed from social media sources.

Market Positioning

We analyze your target market, competitive landscape, and personal brand to develop a social strategy that differentiates you from every other agent in your area.

Content Production

Our team creates property walkthroughs, market update videos, neighborhood guides, and personal brand content tailored to your area.

Lead Generation Campaigns

We run geo-targeted ad campaigns with home valuation hooks, open house promotions, and buyer-intent targeting to generate qualified leads.

Pipeline & ROI Tracking

Monthly reporting tracks lead generation, cost per lead, engagement metrics, and deals closed from social media sources.

Who We Work With

Our real estate social media management expertise serves a wide range of clients

Individual agents looking to dominate their local market on social media Real estate teams and brokerages scaling their digital presence Luxury real estate specialists targeting high-net-worth buyers Commercial real estate firms building thought leadership Property developers marketing new construction communities Real estate investors sharing portfolio performance and deal opportunities

Frequently Asked Questions

Which social platforms generate the most real estate leads?

Facebook and Instagram consistently deliver the highest volume of qualified real estate leads through targeted advertising. YouTube is excellent for long-form property showcases, while TikTok is emerging as a powerful platform for agent personal branding and viral property tours among younger buyers.

How do you create property content that stands out?

We use cinematic video techniques, professional editing, and storytelling frameworks that transform standard listings into compelling property narratives. Rather than static photo slideshows, we create walkthrough experiences that help buyers emotionally connect with a home before they ever visit in person.

Can social media replace Zillow for real estate lead generation?

Social media can significantly reduce your dependence on portal leads. While Zillow leads are shared among multiple agents, social media leads come directly to you. Our agents typically see 30-50% of their qualified pipeline originating from social channels within 6 months of managed campaigns.

How do you handle fair housing compliance on social media?

All ad campaigns and content are reviewed for fair housing compliance before publishing. We follow HUD guidelines for housing advertisements, avoid discriminatory targeting parameters, and maintain proper equal housing opportunity disclosures on all advertising content across every platform.

How much should a real estate agent spend on social media marketing?

Most agents invest $2,000-$5,000 monthly for comprehensive social media management including content creation and paid advertising. Top-producing agents and teams typically spend $5,000-$15,000 monthly. We structure budgets to maximize lead generation ROI based on your market and transaction goals.

Do you help with personal branding for real estate agents?

Personal branding is core to our real estate social strategy. We develop your unique positioning, create consistent visual identity across platforms, produce market commentary content, and manage your community engagement to establish you as a trusted local authority that attracts referrals organically.

How quickly can social media generate leads for my real estate business?

Paid social campaigns can generate leads within the first week. Organic lead generation typically builds over 60-90 days as your content library and audience grow. Most agents see a consistent pipeline forming within 3 months, with cost per lead decreasing as brand awareness compounds over time.

Ready to Elevate Your Real Estate Social Media Management?

Let's discuss how our specialized real estate social media management expertise can drive results for your brand. Tailored strategy for your goals.

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