AMW Funnels vs ClickFunnels
Both build high-converting funnels. The real difference is whether you build and run it yourself, or have it built for you inside a suite that already holds your CRM. Here is an honest comparison for 2026.
Where they diverge.
AMW Funnels is set up and wired into your CRM by our team
ClickFunnels is self-managed
AMW Funnels is one piece of a connected suite
ClickFunnels is a standalone funnel platform
AMW Funnels has AI agents included
ClickFunnels has a large template marketplace and community
AMW Funnels uses flat suite pricing
ClickFunnels meters contacts, emails, and seats by tier
Choosing between AMW Funnels and ClickFunnels comes down to one question more than any other: do you want a powerful funnel builder you run yourself, or funnels handled for you as part of a connected system?
ClickFunnels is the established, proven platform — unlimited funnels, a huge template marketplace, and one of the biggest communities in online marketing. You sign up, pick a template, and build.
AMW Funnels is the funnel and landing-page builder inside the AMW Suite. A lead from a funnel lands directly in your CRM with the conversation attached, the same subscription covers your proposals, client portal, and reporting, and setup is handled with our team. Both are strong; they fit different teams.
What you'll learn
- How each tool turns a funnel into a lead
- Where self-managed vs done-for-you setup matters
- How the pricing models differ as you grow
- When a standalone funnel tool beats a suite
How to choose between AMW Funnels and ClickFunnels
Choose AMW Funnels when…
- You want funnels built and wired into your CRM for you
- You want leads to become pipeline automatically
- You want funnels, CRM, and reporting in one connected system
- You would rather not learn and maintain a funnel platform
Choose ClickFunnels when…
- You want the largest template marketplace and community
- You are happy building and running your own funnels
- You want to start building tonight on your own
- You need funnels plus a built-in course/membership platform
Moving from ClickFunnels to AMW Funnels
We rebuild your key funnels and wire them into your CRM during onboarding, so leads start flowing into your pipeline from day one.
-
1
We review your existing ClickFunnels funnels and goals
-
2
Our team rebuilds the key funnels on AMW and connects them to your CRM
-
3
Leads route into your pipeline with follow-up attached
-
4
You keep ClickFunnels running until the new funnels are live
Each, in their own words.
AMW Funnels
Included in AMW Suite (from $129/mo)
AMW Funnels builds funnels and landing pages inside the AMW Suite, so a submission is not just a stored response — it lands in your CRM with the conversation attached and can trigger follow-up automatically.
Because it is part of the suite, your funnels, CRM, proposals, client portal, and reporting share one system, and AI agents are included to handle follow-up. Setup is handled with our team, so the funnel is built and wired into your pipeline from day one.
Strengths
- Leads land in your CRM with the conversation attached
- Built and wired up with our team
- AI agents included for follow-up
- Flat suite pricing — funnels are not a separate metered line item
Considerations
- Sold and onboarded with our team — you start with a working setup
- A connected suite, not a standalone funnel marketplace
- Smaller template library than the category leader
Best for
ClickFunnels
From $97/mo (Launch) to $297/mo (Optimize); Dominate annual
ClickFunnels is the established all-in-one funnel platform — unlimited funnels on every plan, a large and proven template marketplace, courses and membership tools, and one of the biggest communities and learning ecosystems in online marketing.
You sign up, choose from abundant templates, and build your funnel yourself, with plenty of resources to guide you.
Strengths
- Huge, proven template and funnel marketplace
- Unlimited funnels on every tier
- Large, mature community and learning ecosystem
- Sign up and start building immediately
Considerations
- Contacts, emails, seats, and courses scale with the plan tier
- You build and learn the platform yourself
- A standalone funnel tool — connect your own CRM separately
Best for
Feature by feature.
Related Resources
Pricing Guides
Compare AMW Funnels to other options.
Frequently Asked Questions
How much does ClickFunnels cost in 2026?
What is the main difference between AMW Funnels and ClickFunnels?
Does AMW Funnels have as many templates as ClickFunnels?
Can someone build my funnel for me?
Do leads from the funnel go into a CRM automatically?
Is ClickFunnels better for course creators?
How does AMW Funnels pricing work?
How do I switch from ClickFunnels to AMW Funnels?
Need Help Deciding?
Our experts can help you evaluate both options for your specific situation and recommend the best approach for your goals.
Ready to choose between AMW Funnels and ClickFunnels?
We'll help you weigh the options against your specific situation.