Press Release Distribution Calculator
Calculate the cost of press release distribution across wire services, targeted outreach, and multimedia.
Release Details
400 words included, +$50 per 200 words
Volume discount: 10% off
Add-ons
Cost Summary
$1,258
How to Use This Calculator
Select distribution tier and geography
Add multimedia elements (photos, video)
Include targeting and reporting options
Get total distribution cost estimate
Frequently Asked Questions
How much does press release distribution cost?
Basic national distribution runs $300-500. Premium distribution with analytics is $800-1,500+. International or multimedia releases can exceed $2,000-5,000.
Is wire distribution worth it?
For publicly traded companies, wire is often required. For others, targeted journalist outreach often yields better pickup than broad wire distribution.
How do I maximize press release ROI?
Target releases to journalists who cover your beat, include compelling multimedia, optimize headlines for search, and follow up with personalized pitches.
When should I use premium distribution?
For major announcements (funding, partnerships, product launches) where broad reach matters. Routine updates may not need premium tiers.
How many press releases should we send?
Quality over quantity. Send releases when you have genuinely newsworthy information. Most companies find 1-4 releases per month optimal; more risks journalist fatigue.
Why Use This Calculator
- Compare wire service pricing
- Budget for multimedia elements
- Plan geographic distribution
- Estimate pickup and reach
- Optimize release timing and frequency
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