Shopkick

Shopkick, an innovative Silicon Valley-based company, has developed a shopping app for smartphones and tablets that rewards users for both online and in-store shopping activities. As they aimed to expand their reach and user base, Shopkick sought new marketing strategies that would resonate with their target demographic and generate buzz for their app.

The Challenge

To accelerate Shopkick's growth, the company needed to develop and execute new marketing efforts that would leverage influential talent and create events that would effectively spread the word about their app. This required expert guidance and industry connections to identify the right talent and strategies to achieve their goals.

1. Talent Acquisition: AMW negotiated and secured prominent talent whose influence and appeal aligned with Shopkick's target demographic, ensuring that their marketing efforts would resonate with potential users.
2. Event Strategy: Collaborating with Shopkick, AMW designed and executed innovative events that showcased the app's features and benefits, generating buzz and excitement around the brand.
3. Integrated Marketing: AMW's team of marketing professionals developed a comprehensive marketing plan that integrated the talent and events to maximize the impact of Shopkick's marketing efforts.

AMW worked closely with Shopkick to support their expansion initiatives by focusing on the following key areas:

1. Expanded User Base: Shopkick's collaboration with influential talent and attention-grabbing events attracted new users, leading to a substantial increase in app adoption.
2. Increased Retail Partnerships: Shopkick's rewards program expanded to include over 37,000 U.S. stores, featuring major retailers such as Kroger, Publix, Safeway, Target, and Walmart.
3. Enhanced Brand Reputation: The successful marketing efforts bolstered Shopkick's reputation as a leading shopping rewards app, positioning the company for continued growth and success.

As a result of AMW's expert support and strategic marketing, Shopkick experienced significant growth and expansion:

By leveraging influential talent and executing innovative events, AMW helped Shopkick expand its reach, attract new users, and forge partnerships with major retailers. AMW's industry expertise, commitment to client success, and comprehensive marketing solutions make them an ideal partner for businesses seeking to accelerate their growth and strengthen their market presence.