Session Scanning
Tracking attendee participation by scanning badges at individual session rooms.
Definition
Session scanning captures which sessions each attendee visits by scanning badges or credentials at room entrances. This data reveals content preferences, room capacity issues, and individual engagement patterns.
Systems range from manual scanners to automated turnstile gates and beacon-based proximity tracking.
Why It Matters
Session scanning provides actionable intelligence for content programming—showing which topics draw crowds and which underperform. It also supports CE credit verification for professional education events.
This data helps prove event value to sponsors who want to know exactly who attended their sessions.
Examples in Practice
A medical conference uses session scanning to automatically log CME credits as physicians attend accredited sessions.
An event organizer analyzes session data to discover afternoon workshops attract half the audience of morning sessions.
A sponsor receives a list of 250 attendees who scanned into their thought leadership presentation for sales follow-up.