Influencer Rate Calculator
Calculate fair influencer rates based on follower count, engagement rate, platform, and deliverables. Get industry-standard pricing for sponsored content.
Tier: Micro (50K followers)
Average: 1-3% (good), 3-5% (great), 5%+ (excellent)
Rate Calculation
Industry Rate Range
* Rates are estimates based on industry averages. Actual rates vary by niche, audience quality, brand fit, and negotiation.
How to Use This Calculator
Enter your follower count and average engagement rate from your analytics.
Select your primary platform and the types of content you will create.
Specify how many pieces of content are included in the campaign.
Review your suggested rate and industry comparison range.
Frequently Asked Questions
How is influencer pricing typically calculated?
Most rates are based on a cost-per-thousand-followers model, adjusted for engagement rate and platform. Higher engagement commands premium rates because it indicates an active, responsive audience. Niche audiences (like B2B or luxury) also command higher rates.
What is a good engagement rate?
On Instagram, 1-3% is average, 3-5% is good, and 5%+ is excellent. TikTok typically sees higher engagement (3-9%). Micro-influencers often have higher engagement rates than mega-influencers, which is why brands increasingly work with smaller creators.
Should I charge more for exclusivity or usage rights?
Yes. Exclusivity (not working with competitors) typically adds 25-50% to the base rate. Extended usage rights (brand using your content in their ads) should add 50-100%. Whitelisting (running ads from your account) is an additional 25-50%.
What is the difference between influencer tiers?
Nano (1K-10K followers), Micro (10K-100K), Mid-tier (100K-500K), Macro (500K-1M), and Mega (1M+). Each tier has different rate structures and brand expectations. Smaller tiers often see better engagement and ROI, while larger tiers offer more reach.
How do rates differ between platforms?
YouTube typically commands the highest rates due to production effort and long content shelf life. TikTok rates are growing rapidly but are still lower per follower. Instagram is the most established market. LinkedIn commands premium B2B rates despite smaller audiences.
Why Use This Calculator
- Calculate rates based on your actual metrics and engagement
- Compare pricing across Instagram, TikTok, YouTube, and more
- Factor in different deliverable types and quantities
- Understand your influencer tier classification
- Get industry-standard rate ranges for negotiations
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"Started my podcast using these budget estimates. Knowing the real costs upfront helped me plan for the long term."
Podcast Host, Business Media