Email Marketing ROI Calculator
Calculate your email marketing return on investment. Estimate revenue from campaigns based on list size, open rates, and conversion metrics.
Email List & Campaigns
Performance Metrics
Avg: 15-25%
Avg: 2-5%
Avg: 1-5%
Costs
Monthly Funnel
40,000
Emails Sent
8,800
Opens
308
Clicks
6
Orders
Monthly Revenue
$462
Monthly Costs
$550
Monthly Profit
-$88
Email Marketing ROI
-16%
Revenue per Subscriber
$0.05
per month
Annual Projections
$5,544
Revenue
$6,600
Cost
-$1,056
Profit
How to Use This Calculator
Enter your list size and email frequency.
Add your performance metrics: open rate, click rate, conversion rate.
Input your costs including email tools and time spent.
Review your ROI, revenue per subscriber, and annual projections.
Frequently Asked Questions
What is a good email marketing ROI?
Email marketing averages $36-42 ROI for every $1 spent, making it one of the highest-ROI channels. However, this varies widely by industry and list quality. E-commerce tends to see higher ROI than B2B. Focus on trending your own ROI upward rather than hitting a specific benchmark.
How often should I email my list?
Most successful email programs send 1-4 emails per week. The right frequency depends on your audience expectations and content value. Start with weekly emails and test frequency. Monitor unsubscribe rates—if they spike, you're emailing too often.
What are good open and click rates?
Average open rates are 15-25%, but this varies by industry. B2B often sees lower opens but higher click rates. Click rates of 2-5% are typical. More important than absolute numbers is trending improvement. Segment your list—engaged subscribers should see 30-40% open rates.
How do I improve email conversion rates?
Segment your list for relevance, personalize beyond just the name, optimize send times, write compelling subject lines, use clear single CTAs, ensure mobile optimization, set up automated flows for abandoned carts and welcome sequences, and regularly clean your list of inactive subscribers.
Should I count email tool costs as marketing expense?
Yes, include all email-related costs: platform fees, template design, copywriting time, list management, and analytics tools. This gives you a true picture of ROI. Many companies underestimate the labor component—track time spent on email campaigns to get accurate cost data.
Why Use This Calculator
- Project monthly and annual revenue from email campaigns
- Visualize your complete email funnel from sends to conversions
- Calculate true ROI including tool and labor costs
- Benchmark your metrics against industry standards
- Identify optimization opportunities in your funnel
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"We use these calculators in every client pitch. They make it easy to set realistic expectations and prove projected ROI."
Account Director, Digital Agency