AMTTW

Boosting Angel Mary & The Tennessee Werewolves' Visibility and Fan Engagement

AMTTW case study

Overview

Angel Mary & The Tennessee Werewolves, a country music trio known for their high-energy performances and unique twist on traditional country tunes, sought to make a lasting impact in the crowded music scene. Comprised of band members Angel Mary, Antoine Wolf, and Christian Wolf, the group aimed to generate awareness ahead of their single and video releases.

Challenge

The primary challenge was to distinguish Angel Mary & The Tennessee Werewolves in a competitive country music landscape, create buzz around their upcoming releases, and increase fan engagement on social media platforms.

Our Approach

AMW devised a tailored promotional strategy to support the band's national tour and amplify their visibility. We focused on securing media coverage, including interviews, reviews, and feature placements in both national and international publications. In tandem, we developed a targeted social media campaign to grow the band's following and foster genuine fan engagement.

With AMW's comprehensive promotional efforts, Angel Mary & The Tennessee Werewolves successfully attracted thousands of new, engaged Facebook followers within just four weeks. The increased media coverage and visibility in major publications further solidified the group's presence in the country music scene. Moreover, our publicity campaign unlocked new opportunities for media placements and brand partnerships, paving the way for the trio's continued success and growth in the industry.

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