H&M

Hennes & Mauritz AB (H&M) is a leading Swedish multinational clothing retail company, known for its fast-fashion clothing catering to men, women, teenagers, and children. As part of their growth strategy, H&M sought to expand their operations and stores in North America.

Challenge

H&M aimed to create a significant impact with their store launches in North America, targeting both new and existing customers. They needed assistance in strategizing and executing these store openings to generate buzz and maximize their reach.

1. Collaboration with Stores and Marketing Directors: We worked closely with H&M's store and marketing directors to ensure a seamless integration of our efforts into their overall strategy.
2. Securing Influential Fashion Personalities: We negotiated and secured the involvement of fashionistas, tastemakers, and performance talent for the events, creating buzz and attracting attention from the press.
3. Generating Word-of-Mouth and Media Coverage: Our efforts ensured high visibility for H&M's store launches, resulting in increased press coverage and word-of-mouth promotion.
4. Successful Store Launches: H&M successfully launched several new stores, including a flagship store on 5th Avenue in New York, generating significant interest and foot traffic.
5. Strengthened Presence in North America: H&M's expansion into the North American market has been highly successful, with their brand presence continuing to grow and solidify.
6. Increased Customer Base: The strategic store launches attracted both new and existing customers, helping to expand H&M's customer base in the region.

AMW partnered with H&M to deliver a comprehensive strategy for their store launches:

Remarkable Outcomes

Our collaboration with H&M led to impressive results:

By partnering with H&M to strategize and execute their store launches in North America, AMW played a crucial role in their successful expansion. Our efforts in securing influential personalities, generating media coverage, and creating buzz around the store openings contributed to H&M's strengthened presence and growing customer base in the region.