Greg Speirs

Greg Speirs, the creative mind behind the iconic Skullman t-shirt, wanted to celebrate Lithuanian basketball culture through his unique design and the Sundance Film Festival Documentary "The Other Dream Team." This sports and political documentary, directed and produced by Marius Markevicius and Jon Weinbach, was inspired by the experiences of Lithuanian basketball players.

Challenge

Our challenge was to create a customized campaign to promote Greg Speirs and the Skullman t-shirt concept, which involved various tasks with a very tight deadline.

1. Personal Branding: We focused on enhancing Greg Speirs' personal brand to create a strong connection between him, the Skullman t-shirt, and the documentary.
2. Web Development and SEO Marketing: We designed and optimized Greg Speirs' website to ensure maximum online visibility and search engine rankings.
3. Earned Media Coverage: We secured media coverage surrounding the documentary release, positioning Greg Speirs as an essential part of the story and the creative force behind the Skullman t-shirt.
4. Extensive Media Coverage: The documentary received significant media attention, generating buzz for both the film and the Skullman t-shirt.
5. Increased Opportunities: Greg Speirs was presented with numerous opportunities, thanks to the media coverage and heightened brand awareness.
6. Dominant Online Presence: Our SEO marketing efforts resulted in Greg Speirs' dominating search results, driving significant traffic to his website.
7. Boost in Sales: The increased visibility led to a substantial increase in sales of the official Skullman t-shirts.

AMW devised and executed a comprehensive campaign that included the following elements:

Remarkable Outcomes

Our efforts led to impressive results:

AMW's successful campaign for Greg Speirs demonstrates the power of a comprehensive marketing strategy. By combining personal branding, web development, SEO marketing, and earned media coverage, we effectively promoted Greg Speirs and the Skullman t-shirt, generating increased sales and opportunities for the artist.