Ian Schrager Hotels

Ian Schrager Hotels, known for revolutionizing the hospitality industry and setting global standards for lifestyle hotels, faced the challenge of securing exclusive talent and event support for hotel launches and special events. By partnering with AMW, they received comprehensive event assistance, including access to a diverse talent roster and expert event consulting. The collaboration resulted in successful events that not only marked their milestones with memorable gatherings but also contributed to the ongoing evolution of the Schrager brand.

For over five decades, Ian Schrager has been a leading figure in the entertainment, hospitality, food and beverage, retail, and residential industries. His innovative concepts have had a profound impact on popular culture and the way people live, work, and play. With his recent venture, PUBLIC Hotels, and a partnership with Marriott to develop 21 EDITION hotels worldwide, Schrager's influence continues to grow.

To collaborate with a professional agency that would provide strategic guidance and hands-on support in talent acquisition and event consulting for Ian Schrager Hotels' launches and special events.

1. Providing event-related consulting to optimize the planning and execution of hotel launches and special events, ensuring a memorable experience for attendees and maximum impact.
2. Leveraging AMW's extensive talent roster to secure exclusive performers and artists for the events, enhancing their appeal and attracting larger crowds.
3. Collaborating closely with Ian Schrager Hotels representatives to address any logistical challenges and ensure seamless event coordination.
4. Utilizing AMW's vast network and connections within the entertainment and hospitality industries to source diverse talent for Ian Schrager Hotels' events.
5. Continuously monitoring the success of the events and making data-driven adjustments as needed to maximize their impact and audience engagement.

AMW joined forces with Ian Schrager Hotels to deliver comprehensive event support services, which included:

1. The hotel launches and special events were successful, attracting large attendance and creating memorable experiences for all attendees.
2. High-quality talent secured through AMW's roster added excitement and prestige to the events, further boosting their appeal to guests.
3. AMW's event consulting and coordination efforts ensured the smooth execution of the events, creating an engaging experience for all visitors.
4. The successful events contributed to the ongoing evolution of the Schrager brand, including the development of PUBLIC Hotels and the expansion of EDITION hotels in partnership with Marriott.

The partnership between Ian Schrager Hotels and AMW yielded remarkable results:

1. By leveraging AMW's expertise in talent acquisition and event consulting, Ian Schrager Hotels was able to enhance the impact and success of their launches and special events. This case study demonstrates the value of partnering with a professional event management agency like AMW to elevate a brand's presence and achieve desired outcomes. Potential clients can trust AMW's strategic guidance and hands-on support to ensure the seamless execution of their events, ultimately contributing to the growth and recognition of their organization within their respective industries. Through a successful partnership with AMW, clients can not only reach their goals but also create lasting impressions on their audiences, reinforcing their brand's reputation for excellence and innovation.