InFiction x KIA

InFiction, a Los Angeles-based EDM production duo, brings a fresh perspective to the world of electronic dance music with their unique blend of theatrical themes, rhythmic beats, and diverse instrumentation. As they aimed to make a mark in the highly competitive EDM scene, they sought to generate buzz around their latest house music release and expand their reach.

Challenge

The primary challenge was to garner attention and generate excitement around InFiction's new release in an extremely crowded and competitive industry segment. The duo required a comprehensive approach to promoting their music and boosting their visibility among fans and industry professionals alike.

AMW implemented a PR Plus campaign tailored to support InFiction's new release and engage news media to secure major placements and reviews. We targeted influential social media sites, popular music blogs, and online platforms to generate additional awareness and create a buzz around their music. Our team also explored brand partnerships and sync opportunities to further elevate their profile.

AMW successfully introduced InFiction to national and international publications for interviews, reviews, and feature placements, significantly expanding their presence in the EDM scene. Our comprehensive publicity campaign also led to the duo landing a high-profile sync opportunity with KIA Motors. InFiction’s popular remix of David Bowie’s ‘Let’s Dance’ was selected as the soundtrack for the KIA Cadenza TV commercial, bringing their music to an even wider audience.

This partnership with KIA Motors not only provided InFiction with a new level of exposure but also showcased the duo's music in a creative and impactful way, further solidifying their reputation as innovative and forward-thinking artists in the EDM landscape. As a result, InFiction's fan base grew, and they continued to gain momentum within the electronic dance music community.