One-Sheet
A single-page promotional document summarizing an artist or release for industry professionals.
Definition
A one-sheet is a concise promotional document—typically one page—that summarizes essential information about an artist, album, or single for industry professionals. It includes bio highlights, streaming numbers, press quotes, and upcoming activities.
One-sheets are used when pitching to labels, booking agents, press, playlist curators, and other industry gatekeepers.
Why It Matters
Industry professionals receive countless pitches daily. An effective one-sheet presents your most compelling information quickly and professionally, increasing the chance your music gets heard.
Learning to distill your story into one impactful page is essential for professional music marketing.
Examples in Practice
A band's one-sheet for their new album highlights 10 million career streams, a sold-out tour, and quotes from major publications.
A publicist creates a single release one-sheet featuring the song's story, production credits, and suggested playlist placements.
An artist's management updates the one-sheet monthly with new streaming milestones and press coverage to keep it current for ongoing pitches.