A&R (Artists and Repertoire)
The record label division responsible for discovering talent and overseeing artistic development.
Definition
A&R (Artists and Repertoire) is the record label function responsible for discovering new artists, signing them to contracts, and overseeing their artistic development and recording process. A&R executives scout talent, evaluate potential, match artists with producers and songwriters, and guide album creation.
The role has evolved from pure talent discovery to include artist development, release strategy, and collaborative partnerships. A&R professionals bridge creative vision and commercial viability, championing artists internally while shaping their commercial potential.
Why It Matters
For artists, A&R relationships can shape careers. The right A&R champion provides resources, connections, and guidance while protecting artistic vision. The wrong fit can lead to creative conflicts and stalled careers.
Understanding A&R's role helps artists navigate label relationships, whether seeking deals or working within them.
Examples in Practice
An A&R executive discovers an artist through viral TikTok clips and develops them into a platinum-selling act over three years.
An artist's A&R connects them with a hitmaking producer whose style perfectly complements their vision, resulting in breakthrough singles.
A veteran A&R's industry relationships secure features from major artists that elevate an emerging act's profile.