Advertising Week
Global conference series exploring the future of marketing, media, and technology across major cities.
Definition
Advertising Week is a global conference series held across New York, London, Tokyo, Sydney, and other major markets. The flagship New York event attracts 100,000+ attendees annually for a week of panels, workshops, and networking focused on marketing, advertising, media, and technology.
Unlike trade shows with exhibition floors, Advertising Week emphasizes thought leadership through programming. Sessions feature brand CMOs, agency leaders, platform executives, and creators discussing trends, strategies, and industry challenges.
Why It Matters
Advertising Week programming shapes industry discourse around topics like AI in marketing, privacy changes, streaming advertising, and brand purpose. Attendance provides education and networking that influences strategy.
For thought leaders, speaking slots at Advertising Week establish expertise and visibility. Brands and agencies use programming participation to demonstrate leadership on key industry topics.
Examples in Practice
Meta, Google, Amazon, and other platforms host prominent programming at Advertising Week, positioning their advertising products through thought leadership rather than hard sales pitches.
CMOs use Advertising Week speaking engagements to articulate brand positioning on industry issues, generating press coverage and recruiter attention.
The event's expansion to multiple cities reflects the global nature of modern advertising, with regional programming addressing market-specific challenges and opportunities.