Crisis Communications Services
Comprehensive crisis management from initial response through full reputation recovery
Rapid Crisis Response
Immediate activation of our crisis team with strategic messaging deployed within hours, not days. We contain damage fast.
Reputation Management
Proactive monitoring, strategic narrative control, and long-term reputation rebuilding to restore public trust and confidence.
Media Relations & Monitoring
Real-time media tracking, journalist relationship management, and strategic press engagement during high-pressure situations.
Spokesperson Training
Intensive media training for executives and spokespersons to deliver clear, confident messaging under intense scrutiny.
Digital Crisis Management
Social media monitoring, online reputation repair, search result management, and coordinated digital response strategies.
Crisis Prevention Planning
Vulnerability audits, crisis playbooks, simulation exercises, and preparedness programs to minimize future risk.
Our Crisis Management Approach
In a crisis, the difference between recovery and lasting damage often comes down to the first 24 hours. Our battle-tested team has guided Fortune 500 companies, public figures, and high-profile organizations through their most challenging moments.
We deploy a four-phase methodology: Assess the situation with real-time intelligence, Contain the narrative with strategic messaging, Communicate transparently with all stakeholders, and Recover by rebuilding trust through sustained positive engagement.
Whether you are facing a product recall, executive controversy, data breach, lawsuit, or social media firestorm, AMW provides the strategic counsel and hands-on execution needed to protect what matters most—your reputation.
Types of Crises We Handle
Our crisis management team has extensive experience across every category of reputational threat. We handle corporate crises including product recalls, financial scandals, and regulatory investigations. We manage executive-level situations such as leadership controversies, misconduct allegations, and succession disputes.
In the digital arena, we specialize in viral social media incidents, negative review campaigns, cancel culture responses, and data breach communications. For legal situations, we coordinate messaging around lawsuits, government investigations, and whistleblower claims while working seamlessly alongside your legal counsel.
No two crises are alike, and cookie-cutter responses fail. Every engagement begins with a rapid situation assessment followed by a custom strategy built for your specific circumstances, stakeholders, and objectives.
Why AMW for Crisis Communications
What sets our crisis team apart
Available Around the Clock
Crises do not follow business hours. Our crisis hotline and senior team are accessible whenever you need them—day, night, weekends, and holidays.
Senior-Level Counsel
Your crisis is managed by experienced PR veterans, not junior staff. Direct access to strategists who have navigated hundreds of high-stakes situations.
Legal-PR Coordination
We work hand-in-hand with your legal team to ensure messaging protects both your reputation and legal position simultaneously.
Measurable Recovery
We track sentiment, coverage tone, search results, and stakeholder perception to demonstrate clear progress through your recovery.
Crisis PR Questions
How quickly can AMW respond to a crisis situation?
Our crisis team activates within two hours of initial contact. We begin with an immediate situation assessment and deploy preliminary holding statements while developing a comprehensive crisis strategy. For clients on retainer, response is even faster with pre-approved protocols.
Do I need to be in crisis mode to engage crisis PR services?
No. In fact, the most effective crisis management begins before a crisis hits. We offer crisis preparedness programs including vulnerability audits, crisis playbook development, spokesperson training, and tabletop simulation exercises. Being prepared dramatically reduces damage when issues arise.
How much does crisis PR cost?
Crisis PR engagements typically range from $10,000 to $50,000+ depending on severity, duration, and scope. Retainer clients receive priority response at pre-negotiated rates. We provide transparent pricing upfront so there are no surprises during an already stressful situation.
Can you help with online reputation management after a crisis?
Absolutely. Post-crisis reputation recovery is a core part of our service. We deploy search engine reputation management, positive content strategies, ongoing media relations, and stakeholder engagement programs to rebuild trust and push negative content down in search results.
How do you coordinate with our legal team during a crisis?
We work as a seamless extension of your legal counsel. All messaging is reviewed collaboratively to ensure it protects both your reputation and legal position. We understand the tension between legal caution and public transparency, and we help you navigate that balance effectively.
What types of crises do you handle most frequently?
We handle the full spectrum—executive misconduct allegations, product safety issues, data breaches, social media controversies, employee disputes that go public, regulatory investigations, and environmental incidents. Each crisis type requires a different approach, and our experience across categories gives us a strategic advantage.
Do you offer crisis communication training for executives?
Yes. Our spokesperson and media training programs prepare executives to handle hostile interviews, press conferences, and stakeholder meetings under pressure. We conduct realistic simulation exercises with video review so your leadership team is confident and prepared when it matters most.
How do you measure the success of crisis management?
We track multiple metrics including media sentiment analysis, share of voice, search result positioning, social media conversation trends, stakeholder perception surveys, and business impact indicators. We provide regular reporting throughout the engagement and a comprehensive post-crisis analysis to capture lessons learned.
Boost your productivity today
Every minute matters in a crisis. Contact our team for an immediate consultation and rapid-response crisis communications strategy.
Industry Expertise
Crisis PR Specializations
Tailored crisis pr strategies for your specific industry
Aviation & Transportation Crisis PR
Crisis communications for airlines, airports, and transportation companies managing safety incidents, accidents, operational disruptions, and regulatory investigations.
Education Crisis PR
Crisis communications for universities, school districts, and educational institutions managing campus safety incidents, Title IX investigations, enrollment crises, and academic scandals.
Energy & Utilities Crisis PR
Crisis communications for energy companies, utilities, and resource firms managing environmental disasters, infrastructure failures, regulatory penalties, and community safety incidents.
Entertainment & Media Crisis PR
Crisis communications for studios, production companies, media organizations, and entertainment brands managing talent scandals, content controversies, and industry accountability crises.
Financial Services Crisis PR
Crisis communications for banks, investment firms, and financial institutions managing regulatory enforcement, fraud scandals, market disruptions, and consumer trust failures.
Food & Beverage Crisis PR
Crisis communications for food manufacturers, restaurant chains, and beverage companies managing product recalls, contamination incidents, foodborne illness outbreaks, and supply chain failures.
Government & Political Crisis PR
Crisis communications for government agencies, elected officials, and political organizations managing scandals, policy controversies, public safety failures, and investigations.
Healthcare Crisis PR
Specialized crisis communications for hospitals, pharmaceutical companies, and healthcare systems navigating regulatory scrutiny, patient safety incidents, and public health emergencies.
Hospitality & Tourism Crisis PR
Crisis communications for hotels, resorts, cruise lines, and tourism companies managing guest safety incidents, health outbreaks, natural disasters, and online reputation attacks.
Legal & Professional Services Crisis PR
Crisis communications for law firms, accounting firms, consulting companies, and professional service organizations managing ethics violations, client losses, and partner scandals.
Manufacturing & Industrial Crisis PR
Crisis communications for manufacturers and industrial companies managing product defects, workplace accidents, environmental violations, and CPSC recalls.
Real Estate & Development Crisis PR
Crisis communications for real estate developers, property management firms, and REITs managing construction disasters, tenant safety failures, fraud allegations, and community opposition.
Retail & Consumer Brand Crisis PR
Crisis communications for retail chains, consumer brands, and e-commerce companies managing boycotts, customer data breaches, product controversies, and social media firestorms.
Sports Crisis PR
Crisis communications for professional sports teams, leagues, athletes, and athletic organizations managing player misconduct, doping scandals, abuse allegations, and franchise controversies.
Technology Crisis PR
Crisis communications for tech companies facing data breaches, service outages, product failures, cybersecurity incidents, and regulatory investigations in the digital sector.
Service Areas
Crisis PR by Location
Expert crisis pr services tailored to your local market
Arizona
Australia
California
Canada
Colorado
District of Columbia
Georgia
Illinois
Indiana
Massachusetts
Michigan
Minnesota
Nevada
New York
Ohio
Oregon
Pennsylvania
Singapore
Tennessee
United Arab Emirates
United Kingdom
Utah
Washington
Wisconsin
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Contact us about your location