Public Relations in Seattle

Seattle's PR landscape is dominated by tech titans Amazon and Microsoft, making it incredibly difficult for other companies to break through the noise and capture attention from outlets like GeekWire and the Puget Sound Business Journal. Emerging startups and mid-sized businesses in South Lake Union and Bellevue often find their announcements overshadowed by major moves from these industry giants.

The city's specialized sectors require nuanced communications approaches that many businesses struggle to navigate effectively. Boeing and the aerospace industry demand technical expertise when pitching to The Seattle Times or KING-TV, while the growing clean technology and outdoor lifestyle companies need to craft stories that resonate with Seattle's environmentally conscious culture.

National tech media attention often flows to Silicon Valley or New York, leaving Seattle companies fighting for coverage from distant journalists who may not understand the local market dynamics. Even strong local business journalism from Seattle Met and KIRO-TV can't always provide the national visibility that companies in Capitol Hill's growing startup ecosystem or Redmond's tech corridor need to compete effectively.

We leverage deep relationships with Seattle's key media landscape, from mainstream outlets like The Seattle Times, KING-TV, and KOMO-TV to specialized trade publications such as GeekWire and the Puget Sound Business Journal. Our team understands the unique editorial calendars and story preferences of each outlet, ensuring your messaging resonates with the right journalists at the right time. Our expertise spans Seattle's dominant industries, from the tech giants in South Lake Union and Redmond to Boeing's aerospace innovation and the city's thriving coffee and clean technology sectors. We know how to position your story within the competitive landscape of Amazon and Microsoft announcements, while identifying opportunities to break through the noise in sectors like retail, e-commerce, and outdoor lifestyle brands that define the Pacific Northwest. We strategically time campaigns around major Seattle events like PAX West and the Seattle International Film Festival, while maintaining year-round relationships with reporters covering everything from Capitol Hill startups to Bellevue's growing business corridor. Our local presence means we can quickly mobilize for breaking news opportunities or coordinate same-day interviews across Seattle's diverse geographic and industry landscape.