Shining Star Shannon K Releases New Single "Always" Out Now
Newest Single Shows Artists Soulful Take On Heartbreak
Quick Summary
Seventeen-year-old Shannon K emerges with her new single "Always," a poignant reflection on heartbreak inspired by a friend's experience. The track showcases her unique blend of Pop and soulful melodies, evidencing her artistic maturity. Collaborating with acclaimed producer Kyle Townsend, known for his work with stars like Lady Gaga, Shannon K draws from her rich musical heritage as the daughter of Bollywood legend Kumar Sanu. She emphasizes authenticity in her artistry, proclaiming, "You were
Los Angeles, CA - April, 25 2019 — 17-year-old Shannon K is stepping into the spotlight with her new single "Always". Currently residing in West Hollywood, CA, Shannon was born in India and went to school in London. With a diverse background, her newest single "Always" puts her unique take on Pop on display.
"Always" was written by Shannon K after watching one of her friends go through a terrible heartbreak. With soulful melodies and a beat that lures you in, the single coveys the artists' maturity and artistic vision.
Shannon has collaborated with music great Kyle Townsend as a producer on this single, who has worked with stars such as Lady Gaga and Jessie J. In the past she has also worked with another musical heavy hitter Jason "Poo Bear" Boyd. The 4x Grammy awards winner record producer and songwriter has been behind mega-hits such as "Where Are U Now" and "Despacito".
"Be honest with your work, listen to your heart. You were made to shine" says Shannon K, when asked about her work.
About Shannon K
Shannon K is a West Hollywood, CA based artist who is originally from India. Her upbringing as the daughter of Bollywood legend Kumar Sanu instilled a love of music in her and ensured her ears were always filled with beautiful music. At the young age of 17, Shannon has built a noteworthy social media presence with an incredible 2.9 million followers. Since performing onstage at the age of 4, she has continuously grown immensely in her creative endeavors, even performing at the Bollywood Music Awards in Atlantic City. At the age of 12, Shannon released her first single, allowing her life experiences to shape her songwriting ever since. She began launching a successful music career in the US in 2018 with the release of her single " A Long Time" written and produced by Justing Bieber’s top collaborator, Jason "Poo Bear" Boyd. Follow Shannon K on her Instagram for updates and news. You can also hear her new music on Spotify and Itunes.
Frequently Asked Questions
How do independent artists promote their music effectively?
Effective music promotion combines digital strategies with grassroots efforts. Build a presence on streaming platforms with optimized profiles, engage your audience on social media with behind-the-scenes content, pitch to playlist curators, submit to music blogs and publications, collaborate with other artists, and perform live whenever possible. Consistency and authenticity build lasting fan connections.
What is the best strategy for releasing new music?
A successful release strategy starts 6-8 weeks before drop date. Build anticipation with teasers and pre-save campaigns, pitch to playlists at least 4 weeks early through distributor tools, coordinate social media content, reach out to music blogs for reviews, plan a release day event or live stream, and maintain promotion momentum for at least 4 weeks after release.
How does playlist placement affect music careers?
Playlist placement can dramatically increase streams, followers, and discovery. A single editorial playlist placement can generate thousands to millions of streams. It introduces your music to new listeners, signals credibility to industry professionals, and triggers algorithmic recommendations. Focus on both editorial and user-generated playlists across multiple streaming platforms for maximum exposure.
Is music PR worth it for emerging artists?
Music PR is worth the investment when you have quality music ready and a clear brand identity. Professional PR secures coverage in music publications, blogs, and podcasts that builds credibility and industry connections. The earned media acts as social proof that attracts playlist curators, booking agents, and potential collaborators. Start with targeted campaigns rather than broad national PR.
What are the best strategies for growing a fanbase?
Focus on creating genuine connections with fans through consistent engagement on social media, email newsletters, and live performances. Share your creative journey and personality, not just finished music. Collaborate with artists in complementary genres, participate in online communities, and leverage user-generated content. Quality engagement with a smaller audience beats surface-level interaction with a larger one.
How much should independent artists spend on music promotion?
Budget 15-30% of your projected revenue on promotion, or $500-$5,000 per single release depending on your career stage. Prioritize playlist pitching services, targeted social media ads, PR campaigns for key releases, and professional visual content. Start smaller, track results carefully, and reinvest in strategies that demonstrate clear return on your investment.
Related Resources
Calculators
Pricing Guides
Related Articles
New Year, New Career: 5 Ways to Get Serious About Your Music Career in 2019
If you have finally decided that music is the one career that you have always wanted to pursue in life, then maybe it is time to give your dreams some serious thought. If you are really interested in
AMW Welcomes New Client Ananya Birla
We’re excited to be working with Ananya Birla, a singer, songwriter, and entrepreneur from India. She’s just released an infectious reggae-pop single with Sean Kingston titled “Day Goes By.” The singl
Katrina Stuart Releases New Single "Blue Roses"
Available Worldwide September 14th Los Angeles, CA - September 13, 2019 — Katrina Stuart has known from a very young age that she had talents to share with the world. Since the age of 4, she’s been