When is Dreamforce 2026?

Dreamforce 2026 is scheduled for September 15-17 in San Francisco, California.

How much does Dreamforce cost?

Standard passes typically range from $1,799 to $2,399 USD depending on early-bird timing. Salesforce occasionally offers customer-loyalty pricing and free expo-only passes.

Is Dreamforce only for Salesforce customers?

No — anyone in enterprise software can benefit. That said, the most rewarding content + ROI comes if you're actively running Salesforce or selling into the ecosystem.

What is Agentforce and why is everyone talking about it at Dreamforce?

Agentforce is Salesforce's AI-agent platform — the company's main bet on autonomous + assistive AI inside the Customer 360. It dominates recent Dreamforce keynotes.

Is Dreamforce worth attending if I'm a small service business?

Probably not for the cost. Smaller AMW Suite-style stacks rarely warrant a Dreamforce trip. Watch keynote streams + read post-event recaps instead.

SaaS • In-person • annual

Dreamforce

Name: Dreamforce
Start: 2026-09-15
End: 2026-09-17
Location: San Francisco

Salesforce's annual mega-conference. The Super Bowl of enterprise SaaS — and an ecosystem unto itself.

Next edition: September 15 – September 17, 2026
Location: San Francisco, California
Attendees: ~170,000
Since: 2003

Official website →

About Dreamforce

Dreamforce takes over downtown San Francisco for three days. Salesforce uses it to land its biggest product announcements; the rest of the SaaS world uses it to ride the attention. Sessions span sales, service, marketing, commerce, AI (Agentforce), and the ever-expanding Salesforce platform.

Attendees range from Salesforce admins + developers to enterprise IT leaders, partners, and competing SaaS vendors looking for adjacency. If your business sells into the Salesforce ecosystem it is a must-attend; otherwise treat it as an industry pulse-check.

crm enterprise sales salesforce-ecosystem

AMW Suite

Shopping for tools? See the AMW Suite.

AMW Suite is the integrated stack for service businesses — CRM, proposals, client portal, content factory, and the AI agents that run them. Sold + onboarded by our team so you have a working setup from day one.

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Past & upcoming editions

2026

September 15 – September 17, 2026
2025

September 16 – September 18, 2025

More SaaS conferences

SaaStr Annual

May 12 – May 14, 2026

San Mateo, United States

Frequently asked questions

When is Dreamforce 2026?: Dreamforce 2026 is scheduled for September 15-17 in San Francisco, California.
How much does Dreamforce cost?: Standard passes typically range from $1,799 to $2,399 USD depending on early-bird timing. Salesforce occasionally offers customer-loyalty pricing and free expo-only passes.
Is Dreamforce only for Salesforce customers?: No — anyone in enterprise software can benefit. That said, the most rewarding content + ROI comes if you're actively running Salesforce or selling into the ecosystem.
What is Agentforce and why is everyone talking about it at Dreamforce?: Agentforce is Salesforce's AI-agent platform — the company's main bet on autonomous + assistive AI inside the Customer 360. It dominates recent Dreamforce keynotes.
Is Dreamforce worth attending if I'm a small service business?: Probably not for the cost. Smaller AMW Suite-style stacks rarely warrant a Dreamforce trip. Watch keynote streams + read post-event recaps instead.

Talk to AMW about saas.

We work with service businesses end-to-end — software, AI, marketing, and operations. Get a quote and we'll scope it together.

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