SaaStr Annual
The largest SaaS-only conference. Founders, GTM leaders, and the people building B2B software.
- Next edition
- May 12 – May 14, 2026
- Location
- San Mateo, California
- Attendees
- ~10,000
- Since
- 2015
About SaaStr Annual
SaaStr Annual is where SaaS founders + GTM leaders go to compare notes. Sessions are practical: pricing, sales hiring, vertical SaaS plays, ICP refinement, and increasingly, where AI changes the SaaS playbook.
Attendees skew founders, CEOs, CROs, VPs of Sales/Marketing — operators rather than enterprise IT. The networking is the point; treat sessions as the excuse.
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Past & upcoming editions
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2026May 12 – May 14, 2026
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2025May 13 – May 15, 2025
More SaaS conferences
Frequently asked questions
- When is SaaStr Annual 2026?
- SaaStr Annual 2026 runs May 12-14 in San Mateo, California.
- How much does SaaStr Annual cost?
- Tickets range from ~$649 early-bird to ~$1,799 at the door. SaaStr publishes free + discounted ticket programs for early-stage founders.
- Who is SaaStr Annual for?
- B2B SaaS founders, GTM leaders (Sales, Marketing, CS, Product), and operators. Lighter on engineering content than other tech conferences.
- Is SaaStr Annual better than Dreamforce?
- Different events. SaaStr is operator-dense and SaaS-specific; Dreamforce is enterprise + Salesforce-ecosystem. Most founders find SaaStr the better networking-to-cost ratio.
- Can I attend SaaStr virtually?
- SaaStr publishes recordings post-event. The networking value lives in-person; virtual is fine for the content but you miss the point.
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