SaaStr Europa
The European sister event to SaaStr Annual. B2B SaaS founders, VPs of Sales, and Customer Success leaders.
- Next edition
- June 2 – June 3, 2026
- Location
- London, United Kingdom
- Attendees
- ~3,000
- Since
- 2018
About SaaStr Europa
SaaStr Europa is the European edition of Jason Lemkin's SaaStr franchise, held annually in London. It brings together SaaS founders, CROs, VPs of Sales, and CS leaders from across Europe, the UK, and Israel for two days of operational tactics on scaling B2B SaaS from $1M to $100M+ ARR.
Europa is smaller and more intimate than SaaStr Annual in the Bay Area, making it the more efficient option for European founders or US companies expanding into EMEA. Programming leans heavily on sales motions, pricing, and the European GTM playbook.
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Past & upcoming editions
-
2026June 2 – June 3, 2026
-
2025June 3 – June 4, 2025
Frequently asked questions
- When is SaaStr Europa 2026?
- SaaStr Europa 2026 runs June 2-3 in London, United Kingdom.
- How much does SaaStr Europa cost?
- Tickets range roughly £600-£1,400 depending on early-bird timing. Early-stage founder programs are discounted.
- SaaStr Europa vs SaaStr Annual?
- Same franchise. Annual is bigger (Bay Area, 10K+ attendees) and more US-centric. Europa is smaller, more intimate, and EMEA-focused. Most teams pick the one whose region matches their GTM.
- Who should attend SaaStr Europa?
- B2B SaaS founders, CROs, VPs of Sales/Marketing/CS, and operators at European or EMEA-expanding US companies.
- Is there a virtual ticket?
- SaaStr publishes session recordings post-event. The in-person networking is the value.
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