Embargo
A request to delay publication of news until a specified date and time.
Definition
An embargo is an agreement between a source and journalists to hold news until a specific date and time. It allows organizations to share information early so journalists can prepare stories for coordinated release. Embargoes rely on trust—breaking one can damage a journalist's relationship with sources. They're common for product launches, earnings reports, and research studies.
Why It Matters
An embargo is an agreement with journalists to receive information early but hold publication until a specified time. It enables coordinated coverage moments and gives reporters time to prepare thoughtful stories.
Embargo agreements require mutual trust. Broken embargoes damage relationships and can undermine launch strategies. Used appropriately, they're valuable tools for managing news cycles.
Examples in Practice
An embargoed product announcement generates 100+ simultaneous reviews at launch time, maximizing impact.
A report embargo gives journalists time for analysis, resulting in deeper coverage than a same-day release.
A trusted relationship allows sharing sensitive news early, securing prominent placement when the embargo lifts.