Entertainment マーケティング専門知識
Entertainment marketing is about creating moments that capture attention and build lasting fan connections. AMW's entertainment practice serves music artists and labels, film and TV productions, gaming companies, live events, and streaming platforms.
We understand that entertainment marketing operates on different rules. Success requires cultural fluency, timing, and the ability to create buzz that breaks through the noise. Our team includes former entertainment journalists, label marketers, and digital specialists who know how to build audiences and drive engagement.
From album launches to film premieres, tour announcements to game releases, we create integrated campaigns that generate coverage, social conversation, and ticket/stream sales. Our relationships with entertainment media, influencers, and cultural tastemakers give our clients access to the audiences that matter.
業界の課題
- Breaking through in crowded content landscape
- Building and engaging fan communities
- Timing campaigns for maximum impact
- Balancing earned, owned, and paid media
- Adapting to rapidly changing platforms
- Creating viral moments authentically
AMWを選ぶ理由
- Deep entertainment industry connections
- Cultural fluency and trend awareness
- Social media and influencer expertise
- Experience across music, film, TV, gaming
- Event marketing and promotion
Entertainment サービス
Specialized services tailored for the entertainment 業界向けの専門サービス
Afrobeats Music Promotion
Afrobeats promotion that amplifies African music globally with playlist campaigns, press features, and cross-continental audience building.
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Classical & Orchestral Music Promotion
Classical music promotion that connects composers, soloists, and ensembles with concert audiences, critics, and cultural institutions.
詳しく見るComedy & Stand-Up Marketing
Entertainment marketing for comedians, comedy clubs, and stand-up professionals looking to grow their audience and book bigger venues.
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Country Music Promotion
Country music promotion that breaks through the Nashville establishment with radio campaigns, press, and strategic positioning.
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EDM & Electronic Music Promotion
Electronic music promotion that lands festival bookings, Beatport chart positions, and DJ support for producers and DJs.
詳しく見るEntertainment & Media Crisis PR
Crisis communications for studios, production companies, media organizations, and entertainment brands managing talent scandals, content controversies, and industry accountability crises.
詳しく見るEntertainment & Nightlife Social Media
Pack your venue every night with event hype content, artist showcases, and FOMO-driven campaigns that make your spot the hottest destination in town.
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Entertainment Event Management
Professional event management for concerts, premieres, award shows, and entertainment industry gatherings.
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Entertainment PR
Strategic publicity for film, music, television, and digital entertainment that creates cultural moments and drives audience engagement.
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Festival & Concert Events
Professional festival and concert production services for promoters, venues, and entertainment companies.
詳しく見るFestival Marketing
Entertainment marketing for music festivals, film festivals, food festivals, and cultural events looking to grow attendance and brand recognition.
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Film & Television Marketing
Strategic marketing for film studios, TV networks, and streaming platforms.
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Gaming & Esports Marketing
Strategic marketing for game publishers, esports organizations, and gaming brands.
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Gospel & Christian Music Promotion
Gospel and Christian music promotion that reaches faith-based audiences through church networks, Christian radio, and worship playlists.
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Hip Hop Music Promotion
Strategic hip hop promotion that builds buzz, secures playlist placements, and establishes credibility in rap culture.
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Indie Music Promotion
Indie music promotion that builds grassroots fanbases through tastemaker blogs, college radio, and the independent music ecosystem.
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Jazz Music Promotion
Jazz music promotion that elevates artists through press features, festival bookings, and curated playlist placement for discerning audiences.
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K-Pop & Asian Pop Music Promotion
K-Pop and Asian pop promotion that bridges Eastern artistry with Western audiences through strategic cross-cultural campaigns.
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Latin Music Promotion
Latin music promotion that connects reggaeton, Latin pop, and regional Mexican artists with the fastest-growing music audience globally.
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Metal & Punk Music Promotion
Metal and punk promotion that builds underground credibility and festival careers through press, radio, and the extreme music ecosystem.
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Music Marketing
Strategic marketing for artists, labels, and music companies driving streams and cultural impact.
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Pop Music Promotion
Pop music promotion that drives mainstream visibility, radio airplay, and viral moments across streaming platforms.
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R&B & Soul Music Promotion
R&B and soul music promotion that connects artists with audiences who value artistry, vocal excellence, and emotional depth.
詳しく見るReality TV & Unscripted Marketing
Entertainment marketing for reality TV shows, unscripted productions, and reality cast members looking to build audiences and brand deals.
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Reggae & Dancehall Music Promotion
Reggae and dancehall promotion that connects Caribbean music with global audiences through targeted media, playlists, and festival strategy.
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Rock & Alternative Music Promotion
Rock and alternative music promotion that builds fanbases through press, radio, playlist placement, and live performance strategy.
詳しく見るTheater & Broadway Marketing
Entertainment marketing for theater companies, Broadway productions, and performing arts organizations looking to grow audiences and critical recognition.
詳しく見る成功事例： Entertainment
お客様の entertainment 目標達成をどのようにサポートしたかをご覧ください
Dana Mahina
Dana Mahina: Elevating Leadership Influence Through Strategic PR & Media Engagement
事例を読む
Blankit Media
Media Revolutionizing the Podcast Landscape: An In-depth Look at Blankit Media's Disruptive Approach to Podcasting
事例を読む
Mew Suppasit
"Forever Love" - A Global Collaboration Project Lighting up the International Music Scene
事例を読む
Lofi Girl
Setting New Benchmarks in Streaming: A Dive into Lofi Girl's Innovative Campaign and its Resounding Impact
事例を読むよくある質問
What types of entertainment clients do you work with?
We work across entertainment: music artists and labels, film and TV productions, gaming companies, streaming services, live events and festivals, and entertainment technology companies.
How do you approach music PR differently from other industries?
Music PR requires understanding release cycles, playlist strategies, and fan community dynamics. We time campaigns to maximize streams, build narrative arcs across releases, and leverage relationships with music media and influencers.
Can you help with film and TV publicity?
Yes, we provide full-service entertainment PR including press junkets, premiere events, critic screenings, and ongoing publicity campaigns. We work with studios, streamers, and independent productions.
Do you work with emerging artists or only established names?
We work with both. We love helping emerging talent build their audiences and have programs specifically designed for artists at different career stages. Many of our long-term clients started with us early in their careers.
How do you measure success in entertainment PR?
Metrics include coverage quality and reach, social engagement and follower growth, streaming numbers, ticket sales, and overall campaign ROI. We track what matters for your specific goals.