Entertainment 营销专长
Entertainment marketing is about creating moments that capture attention and build lasting fan connections. AMW's entertainment practice serves music artists and labels, film and TV productions, gaming companies, live events, and streaming platforms.
We understand that entertainment marketing operates on different rules. Success requires cultural fluency, timing, and the ability to create buzz that breaks through the noise. Our team includes former entertainment journalists, label marketers, and digital specialists who know how to build audiences and drive engagement.
From album launches to film premieres, tour announcements to game releases, we create integrated campaigns that generate coverage, social conversation, and ticket/stream sales. Our relationships with entertainment media, influencers, and cultural tastemakers give our clients access to the audiences that matter.
行业挑战
- Breaking through in crowded content landscape
- Building and engaging fan communities
- Timing campaigns for maximum impact
- Balancing earned, owned, and paid media
- Adapting to rapidly changing platforms
- Creating viral moments authentically
为什么选择AMW
- Deep entertainment industry connections
- Cultural fluency and trend awareness
- Social media and influencer expertise
- Experience across music, film, TV, gaming
- Event marketing and promotion
Entertainment 服务
为 entertainment 行业量身定制的专业服务
成功案例： Entertainment
了解我们如何帮助 entertainment 品牌实现目标
Dana Mahina
Dana Mahina: Elevating Leadership Influence Through Strategic PR & Media Engagement
阅读案例研究
Blankit Media
Media Revolutionizing the Podcast Landscape: An In-depth Look at Blankit Media's Disruptive Approach to Podcasting
阅读案例研究
Mew Suppasit
"Forever Love" - A Global Collaboration Project Lighting up the International Music Scene
阅读案例研究
Lofi Girl
Setting New Benchmarks in Streaming: A Dive into Lofi Girl's Innovative Campaign and its Resounding Impact
阅读案例研究常见问题
What types of entertainment clients do you work with?
We work across entertainment: music artists and labels, film and TV productions, gaming companies, streaming services, live events and festivals, and entertainment technology companies.
How do you approach music PR differently from other industries?
Music PR requires understanding release cycles, playlist strategies, and fan community dynamics. We time campaigns to maximize streams, build narrative arcs across releases, and leverage relationships with music media and influencers.
Can you help with film and TV publicity?
Yes, we provide full-service entertainment PR including press junkets, premiere events, critic screenings, and ongoing publicity campaigns. We work with studios, streamers, and independent productions.
Do you work with emerging artists or only established names?
We work with both. We love helping emerging talent build their audiences and have programs specifically designed for artists at different career stages. Many of our long-term clients started with us early in their careers.
How do you measure success in entertainment PR?
Metrics include coverage quality and reach, social engagement and follower growth, streaming numbers, ticket sales, and overall campaign ROI. We track what matters for your specific goals.