6 Sizzling Summer Reads for Launching your New Brand!
Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you want your brand to succeed. Here are some books that will go a long way in helping you.
Quick Summary
Launching a brand requires careful consideration to achieve success. Essential readings include Alina Wheeler's *Designing Brand Identity*, which outlines the branding process for teams, and Al Ries' *Positioning: The Battle for Your Mind*, emphasizing strategic brand placement. Additionally, Ries' *The 22 Immutable Laws of Branding* offers foundational laws for effective branding. For personal branding, Mel Carson's *Introduction to Personal Branding* provides essential insights. Finally, Guy K
Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler
Positioning: The Battle for Your Mind by Al Ries
The 22 Immutable Laws of Branding by Al Ries
This book is a classic – pretty much everyone who has formal education in branding or marketing will know about this book. The 22 laws cover the whole spectrum of branding and end up teaching you a lot. The book takes a different approach from most branding books but just by understanding the 22 laws you will know how to make your brand work.
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by Jeremy Miller
Here’s how you make your name stick to the minds of the consumer. The 12.5 principles defined here will ensure that your brand has a unique identity that sticks out instead of just blending into everything around it. This book is fun to read and uses great examples to teach you the principles of branding.
Introduction to Personal Branding: 10 Steps Toward a New Professional You by Mel Carson
Branding isn’t just for products, you can brand yourself too! Everyone has a personal brand as well and this book will help you create a better brand. Your personal branding dictates how people treat you and what they think about you so this is an important book!
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
Yes, we know this book isn’t exactly about brands, but you should still read it if you are planning to launch a brand. Social media has become an essential tool for branding these days and if you want to make an impact with your brand you will need to know how to use this tool.