Cristina Punzalan
Content Writer

Cristina Punzalan

109 articles

Cristina Arcega-Punzalan is a content writer at AMW®, covering topics in marketing, entertainment, and brand strategy.

A large orange Nike swoosh sign mounted on the dark glass facade of a building at dusk

Nike Branding Beyond the Swoosh and Slogans

In 1971 Phil Knight paid a design student $35 for a mark he didn't love. How Nike built one of the world's best-known brands from that swoosh, a three-word slogan and a string of athlete deals, and what the brand has had to fix along the way.

44 min read
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