Content Writer
Cristina Arcega-Punzalan is a content writer at AMW.
McDonald's has transformed the way fast-food lovers earn rewards through their comprehensive loyalty program that's attracted millions of members worldwide. The McDonald's app-based rewards system all
BMI royalties represent one of the most significant revenue streams for songwriters, composers, and music publishers in the United States. As one of the three major performing rights organizations alo
Zara's advertising approach defies traditional fashion marketing rules. While most retailers flood consumers with flashy campaigns and celebrity endorsements, this Spanish fashion giant built a $20 bi
Consumer preferences have revolutionized how coffee brands approach their marketing strategies, with Nescafe Dolce Gusto leading this transformation through innovative consumer-driven campaigns. The b
Five Guys has transformed from a small Arlington, Virginia burger joint into one of America's most beloved fast-casual dining destinations. Known for their commitment to fresh ingredients and customiz
Oreo has transformed from a simple sandwich cookie into a global cultural phenomenon through brilliant marketing strategies that resonate across generations. Since its launch in 1912, the brand has co
The music industry's approach to nurturing talent has evolved dramatically from the traditional model where record labels handled every aspect of an artist's career. Artist development now encompasses
IKEA's journey into the American market represents one of the most successful international retail expansions in modern history. The Swedish furniture giant first planted roots in the United States in
Since 1869, Heinz has transformed from a small Pittsburgh-based company into a global food empire worth billions, largely thanks to its masterful marketing approach. The brand's ability to maintain re
Billboard magazine stands as the most influential music industry publication in the world, shaping how artists, labels, and fans understand commercial success. Since its founding in 1894, this iconic
All-Clad has transformed from a small Pennsylvania startup into America's premier cookware brand through strategic marketing that emphasizes premium quality and professional endorsement. The company's
Whole Foods Market has revolutionized grocery shopping by making organic and natural foods mainstream across America. The Austin-based retailer built its reputation on quality standards that go far be
