Mike11 set to release Music Video for "My Tata" single February 8th
Los Angeles, CA - February 2, 2018 --
Quick Summary
Rising star Mike11 captivated audiences with his breakout single “My Tata,” featuring American singer Jeremih, who praises Mike11’s exceptional guitar skills. Inspired by Narcos, the song depicts the excitement of love at first sight, embodied in the music video where Mike11 searches for his 'Tata' amidst party chaos. Directed by Arrad Rahgoshay, the video showcases stunning visuals and highlights the synergy between Mike11 and Jeremih, promising more collaborations ahead.
Jeremih goes on to recall, "Tata" was created in a breeze after I finish watching the season of Narcos before coming to the studio. I was just watching Narcos before I came over, so it was fresh on my mind to see Tata hold him down every episode. I feel like as a man, we all need someone to hold us down in this crazy world. The song was written to be inspiring to anybody that could relate to the first time they laid eyes on their "Tata". No matter where it is you meet her. However, in song, I was singing I felt like I found my Tata meeting a girl while out dancing in love at first sight."
The music video for "My Tata" follows Jeremih’s inspiration for the track. Set at a party, beautiful guests dance and drink. Mike11 sits with three stunning women, but it is obvious they are not his ‘Tata’ and he is not interested in them at all. When ‘Tata’ finally makes her appearance, she brings an element of conflict and danger with her in the form of two uninvited party guests. Producer Scott Storch makes an appearance in the video, playing a sharp-eyed bodyguard with impeccable aim. Jeremih finds his ‘Tata’ as well, a talented dancer in a red dress.
"My Tata" was directed by visionary Arrad Rahgoshay and produced by Riveting Entertainment. The video will be available on Mike11’s official YouTube Channel on February 8th.
About Mike11
Mike11 is a musician, songwriter, and producer from Lisbon, Portugal. He is one of the few people in the world who plays the Portuguese guitar, which he learned to play under the instruction of the renowned guitarist Arménio de Melo. Influenced by the legendary Carlos Santana, Mike11 uses his unique talent to infuse hip-hop and R&B songs with captivating new sounds.
Official Website: www.mike11world.com
YouTube Channel: youtube.com/mike11world
###
Frequently Asked Questions
How can independent artists effectively promote their music?
Independent artists should build a strong social media presence, submit to playlist curators, create an electronic press kit, engage with music blogs and podcasts, collaborate with other artists, perform live regularly, and invest in targeted digital advertising. Consistency and authentic fan engagement are more important than large budgets.
What role does streaming play in modern music marketing?
Streaming platforms are now the primary music consumption channel, making playlist placement crucial for discovery. Artists should optimize profiles on Spotify, Apple Music, and YouTube Music, pitch to editorial playlists, leverage algorithmic recommendations through consistent releases, and use streaming analytics to understand their audience demographics.
How much does music promotion typically cost?
Music promotion costs range from $500-$2,000 for basic digital campaigns to $5,000-$15,000 for comprehensive PR campaigns with radio promotion and playlist pitching. Major label releases can spend $50,000 or more. Independent artists should start with focused investments in playlist promotion and social media advertising.
What makes an effective EPK for musicians?
An effective electronic press kit includes a compelling artist bio, high-quality press photos, links to music and videos, notable achievements and press coverage, social media statistics, contact information, and a one-sheet for quick media reference. Keep it concise, visually professional, and regularly updated with latest releases.
How long does it take to build a fanbase as a new artist?
Building a meaningful fanbase typically takes 1-3 years of consistent effort including regular releases, social media engagement, live performances, and strategic promotion. Some artists gain traction faster through viral moments, but sustainable careers are built through ongoing relationship-building with fans and industry connections.
Related Resources
Calculators
Pricing Guides
Related Articles
Mike11 searches for The Perfect Woman in New Single "My Tata"
"My Tata" features R&B recording artist Jeremih and is produced by Scott Storch Los Angeles, CA – January 9, 2018 — "My Tata," the latest single from rising guitarist, songwriter and producer Mike1
Mike11's New Single "My Tata" featured on Reuters Colossal Times Square Digital Billboard
If you're in New York on the corner of 43rd and Broadway, look to the giant 23 story high billboard on the Reuters Building to catch a glimpse of the hottest song of the new year, "My Tata" by Mike11.