Weird Happyness Announces New Album, 10,000 Hours +

AMW 3 min read
Music industry professional working on weird happyness announces new album, 10,000 hours +

Los Angeles, CA - Tuesday, April 1, 2014 –

Quick summary icon

Quick Summary

Weird HappYness, the New York-based music duo consisting of drummer Max Tucker and producer Malik Ameer Crumpler, will release their debut album, 10,000 Hours +, on April 29th. Blending styles like experimental jazz, funk, soul, and hip-hop, the album features eight unique tracks, including the popular song "The Ascent of Rose," which received airtime on Jazz FM. Recorded in New York, the project reflects their high standards and creative process.

Composed of drummer Max Tucker and hip hop artist/producer Malik Ameer Crumpler; the duo’s debut effort offers an eclectic mixture of experimental jazz, funk and soul, electronica and hip-hop.  An album preview of 10,000 Hours + is now available at weirdhappyness.bandcamp.com

Written, produced and performed by Tucker and Crumpler, the album was recorded at The Phoenix's Hut in Brooklyn and Milarepa's Mind in Harlem. Infused with eight distinctively unique tracks, 10,000 Hours + also features appearances from acclaimed jazz trumpeter and composer Leron Thomas.

Max Tucker on 10,000 Hours +

This album is just a glimpse into the sonic terrain that we are embarking upon.  We both have restless minds and high standards for ourselves so we knew going in that every song had to be special, and something that we wanted to hear over and over again. For this record our process was pretty much this:  I would make the initial blueprint of the song.  Sometimes it would be a more flushed out song with different parts and sometimes it would just be a 16 bar loop.  Then I would take it over to Malik and he would do his thing to it, said Tucker.

About Weird HappYness

Weird HappYness is a New York based production team consisting of drummer Max Tucker and producer Malik Ameer Crumpler. They have been in many bands, recorded with many artists and have finally recorded a duet of instrumental music.

Max Tucker is a drummer and percussionist living in New York City. He moved to New York after high school from Northern California to attend the New School University Jazz Program, from which he received a BFA in 2004. After graduating Max went on to play with many bands. Most notably, Francis and the Lights, Patrick Cleandenim and Dinowalrus with whom he toured the Northeast extensively.

Malik Ameer Crumpler is an experimental improvisational poet, rapper, writer, and producer who explores alternative literature, film and music for esoteric enthusiast. Having grown up in Oakland, California during the height of experimental underground Hip Hop, Malik remains inspired by the fundamental principles of that period: Weird originality. Obsessed with ancient mythology, folktales and all forms of indigenous spiritual expressions Malik's works are usually allegorical confessions of mythological and religious characters.

Official website: www.weirdhappyness.bandcamp.com

Twitter: www.twitter.com/weirdhappyness

AMW

Written by AMW

AMW® is a full-service marketing and entertainment company helping businesses, creatives, and professionals build their brands and reach new audiences.

Frequently Asked Questions

How can independent artists effectively promote their music?

Independent artists should build a strong social media presence, submit to playlist curators, create an electronic press kit, engage with music blogs and podcasts, collaborate with other artists, perform live regularly, and invest in targeted digital advertising. Consistency and authentic fan engagement are more important than large budgets.

What role does streaming play in modern music marketing?

Streaming platforms are now the primary music consumption channel, making playlist placement crucial for discovery. Artists should optimize profiles on Spotify, Apple Music, and YouTube Music, pitch to editorial playlists, leverage algorithmic recommendations through consistent releases, and use streaming analytics to understand their audience demographics.

How much does music promotion typically cost?

Music promotion costs range from $500-$2,000 for basic digital campaigns to $5,000-$15,000 for comprehensive PR campaigns with radio promotion and playlist pitching. Major label releases can spend $50,000 or more. Independent artists should start with focused investments in playlist promotion and social media advertising.

What makes an effective EPK for musicians?

An effective electronic press kit includes a compelling artist bio, high-quality press photos, links to music and videos, notable achievements and press coverage, social media statistics, contact information, and a one-sheet for quick media reference. Keep it concise, visually professional, and regularly updated with latest releases.

How long does it take to build a fanbase as a new artist?

Building a meaningful fanbase typically takes 1-3 years of consistent effort including regular releases, social media engagement, live performances, and strategic promotion. Some artists gain traction faster through viral moments, but sustainable careers are built through ongoing relationship-building with fans and industry connections.

Chat with AMW Online
Connecting...