Free Marketing Resources & Tools
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Browse our collection of free tools, guides, and resources designed to help you plan, execute, and measure your marketing initiatives.
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Blog & Insights
399Expert insights on marketing, events, entertainment, and industry trends.
How-To Guides
57Step-by-step guides to help you execute marketing, PR, and event strategies.
In-Depth Guides
4Comprehensive pillar guides covering marketing, PR, events, and entertainment topics.
Industry Statistics
49Data-driven insights and statistics across marketing, PR, and events.
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Interactive Calculators
Plan budgets, estimate ROI, and make data-driven decisions with our free calculators.
Marketing
Plan your marketing strategy with data-driven calculators for budgets, ROI, and campaign performance.
Events
Calculate event costs, attendance projections, and ROI for conferences, trade shows, and corporate events.
Entertainment
Estimate production costs, talent fees, and licensing expenses for entertainment projects. Free calculators for music, film, and content licensing budgets.
Communications
Measure PR value, media coverage impact, and crisis communication costs. Free calculators to quantify your public relations ROI and campaign effectiveness.
Software
Free calculators for running a business on software — SaaS metrics, unit economics, and the cost of the tools you run on. Built by AMW.
Finance
Free finance calculators for pricing, margins, markups, discounts, and the true cost of doing business.
Guides, Templates & Tools
Practical resources to help you plan, execute, and measure your marketing and event initiatives.
More Resources
AI Content Workflow Template Pack
The starter template pack for AI content operations — voice guide template, 15 core prompt templates for blog, social, email, and ads, editor checklist, and monthly ROI reporting template.
AI Marketing Stack Playbook
The complete AI marketing stack playbook for 2026 — tool selection, workflow architecture, team structure, and the prompt library starter kit that takes 90 days to build in-house.
Press Release Template & Format Guide (Free Download)
Free press release template with proper format, structure, and examples. Download professional PR release samples for events, product launches, and company announcements.
guides
Social Media Agency vs In-House Team: 2026 Comparison
Should you hire a social media agency or build an in-house team? Compare costs, expertise, and results to find the right approach.
PR Agency vs In-House PR: Complete 2026 Comparison Guide
Deciding between hiring a PR agency or building an in-house team? Compare costs, expertise, scalability, and results to make the right choice for your business.
Latest Articles
Expert insights on marketing, events, entertainment, and industry trends.
How Colonel Sanders Franchised a Recipe Before Fast Food
In 1952 Harland Sanders licensed his fried chicken to a Utah restaurant for four cents a bird. Here's how the deal worked and what service firms packaging their know-how can learn from it.
What Apple's PR Team Does That B2B Launches Can Copy
Apple's launch habits are mostly discipline: checkable numbers, early briefings, named customers. Here's which ones a smaller B2B company can use, and which it can't.
Sam Walton's Data Habit: Lessons for Service Businesses
Sam Walton read store sales figures from his hospital bed. The habit behind that began on lunch breaks in Des Moines, and it holds a lesson for growing service firms in 2026.
Howard Schultz and the Starbucks Third Place Strategy
Howard Schultz built Starbucks around a room people wanted to stay in. Seventy percent of orders now skip that room. What changed, and what it means for service firms.
How Phil Knight Sold Shoes From a Car Trunk to Build Nike
In 1964 Phil Knight sold Onitsuka Tigers from his car at Pacific Northwest track meets. Here is what that trunk did for Nike, and which parts still apply now that outreach is cheap.
TechCrunch Disrupt 2026: A Plan If You're Not Raising
Going to TechCrunch Disrupt 2026 without a pitch deck? Use this working plan to turn one week in San Francisco into customers, partners, hires and market intel.
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