Earn the press that builds trust and wins customers
AMW is a public relations agency that gets your brand featured where it matters — the coverage that makes buyers, investors, and partners take you seriously. We handle the strategy and the outreach. You make headlines.
What's your story?
Every brand has an angle worth covering. Here are a few we tell best.
Founder Profile
Position you as the face and mind behind the brand — the story buyers and investors remember.
Expert Commentary
Get quoted on the trends in your space, so you become the authority journalists call first.
Brand Feature
Editorial spreads that put your product and mission in front of the right audience.
Launch Story
Turn a release, raise, or milestone into a wave of coverage that compounds your momentum.
The kind of press we land for clients
Features, profiles, and stories in the publications your audience already reads and trusts.
Coverage across the outlets that matter
Why AMW
PR that works in the age of AI search
Buyers increasingly ask AI before they Google — and those answers lean on established publications. Earned coverage is one of the clearest ways to be part of that conversation.
A full PR team, working for your brand
From the first pitch to the final placement, we cover every part of earning attention.
Media Relations
Established relationships with editors, producers, and journalists across business, lifestyle, tech, and trade press.
Thought Leadership
Bylines, expert commentary, and op-eds that turn your point of view into recognized authority.
Brand Storytelling
A narrative that travels — the messaging, angles, and assets that make your brand newsworthy.
Crisis Communications
Calm, fast, strategic response when the story turns — protecting the reputation you built.
Launch & Product PR
Coordinated coverage for launches, raises, and milestones — timed for maximum impact.
Executive Visibility
Build a personal brand for founders and leaders — interviews, panels, and profile placements.
How it works
A clear path from "nobody's heard of us" to "as seen in."
Discovery
We learn your goals, audience, and the angles that make you newsworthy.
Strategy
A custom media plan: the outlets to target, the stories to tell, the timeline to win.
Outreach
We pitch, build relationships, and place your story with the right journalists.
Coverage & Reporting
Earned placements land — and you get clear reporting on the coverage and its reach.
What our clients say
Verified reviews from the brands and founders we've earned coverage for.
"I'm very pleased with my AMW team's work. They have been accommodating, patient, and very professional. The writing team is great; classy news articles and the type of PR that has really boosted my reputation for the better, plus helped out my SEO! I'd recommend them to anyone who's serious about getting their work out in front of as many people as possible."
Christine
Verified review
"Outstanding service and support. They truly understand what it takes to deliver exceptional solutions."
William Gangnath
Verified review
"The level of professionalism and quality is unmatched. Highly recommend their services."
Rory Sturgeon
Verified review
Proven results for brands you know
A look at the campaigns we've run for leading brands, institutions, and names you'll recognize.
Dana Mahina
Dana Mahina
Elevating leadership influence through strategic PR and media engagement.
Read the case study
The Ritz-Carlton
The Ritz-Carlton's First Austrian Hotel
Launch PR, talent, and events for a landmark luxury hotel opening.
Read the case study
Cognida.AI
Cognida.AI
Positioning an enterprise AI company through clear, credible storytelling.
Read the case study
Stuart Ross Carlson
Stuart Ross Carlson
Redefining musical horizons — an immersive launch for a singular sound.
Read the case study
Marion Maternity
Marion Maternity
Revolutionizing maternity wear — from boardroom chic to brunch elegance.
Read the case study
Oakley
Oakley
Marketing and event campaigns for an iconic performance eyewear brand.
Read the case studyAwards & recognition
Recognized for the work
Independent industry awards for our public relations, branding, and event work.
Frequently asked questions
How much does a PR campaign cost?
PR is a scoped, custom engagement rather than an off-the-shelf product, so pricing depends on your goals, industry, and the scale of coverage you want. Most ongoing campaigns run as a monthly retainer. The fastest way to a real number is a free quote — we scope it to exactly what you need.
How quickly will I see media coverage?
Foundational work (messaging, media list, pitch angles) happens in the first few weeks. Earned placements typically begin landing within the first one to three months as relationships and pitches mature, then build momentum over the campaign.
What kinds of outlets do you target?
We pitch business, lifestyle, technology, finance, and trade press, plus broadcast and high-authority online outlets — chosen specifically for your audience. We target the right outlets for your story rather than promising any single publication.
Do you guarantee specific placements?
We commit to a defined volume of meaningful media placements over the campaign. We do not promise a specific named outlet, because editorial decisions sit with journalists — but our job is to consistently earn quality coverage that moves your business.
What's the difference between PR and advertising?
Advertising is paid space you control. PR is earned, third-party credibility — a journalist choosing to feature you. It builds trust that ads can't buy, ranks in search, and shows up when people (and AI) research you.
Which industries do you work with?
AMW has earned coverage across business, tech, finance, consumer products, hospitality, entertainment, and more since 1997. We tailor the strategy and outlet targeting to your sector.
How do you report on results?
You receive clear reporting on placements secured, the outlets and audiences reached, and the momentum of your coverage over time — so you can see exactly what the campaign is delivering.
How do we get started?
Request a free quote or book a call. We learn your goals, scope the right campaign, and handle the strategy and outreach end to end — you stay focused on running your business.
Still have questions? Get a tailored answer with your quote.
PR by industry
Specialist practices for your spacePR by city
Local media relationships, major markets worldwideReady to make headlines?
Tell us your goals and we'll scope a PR campaign built to earn the coverage that grows your business. No obligation — just a clear plan.