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Music Promotion in Nigeria

Music Promotion in Lagos

Professional music promotion services that help Lagos artists and labels build global audiences, increase streams, and grow their careers.

The Music Promotion Challenge in Lagos

Lagos's music scene is globally recognized, with talented artists creating incredible music. But without strategic promotion, even the best tracks get lost in the noise of millions of daily releases across streaming platforms.

Streaming platforms have democratized music distribution globally, but they've also created massive competition for listener attention. Getting on international playlists, building cross-market social media followings, and securing press coverage all require professional strategy and global industry connections.

Many Lagos artists invest in promotion without a clear plan, spending money on services that don't deliver real international results. The right promotion partner understands the global music industry ecosystem and can translate your talent into measurable audience growth across markets.

Common Challenges

  • Standing out in Lagos's world-renowned music scene with artists competing for global attention
  • Getting music on international playlists and in front of the right listeners worldwide
  • Building a sustainable international fanbase beyond Lagos's local music community
  • Navigating the complex landscape of global streaming platforms, social media, and international media
  • Converting streams and followers into real revenue and international touring opportunities

How AMW Promotes Music from Lagos

AMW has been promoting music and building artist careers for over 25 years across international markets. Our methodology combines playlist pitching, press outreach, social media strategy, and digital advertising into a cohesive campaign that drives real streaming numbers and global audience growth.

Every Lagos artist is different, and cookie-cutter promotion doesn't work in international markets. We develop custom campaigns based on your genre, target audience, career stage, and goals for both local and global reach.

Our team maintains relationships with playlist curators, music journalists, bloggers, and industry influencers worldwide. For Lagos artists, this means your music gets heard by the people who can amplify your reach across continents.

Let's discuss your goals

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Our Lagos Music Promotion Process

A proven approach tailored for Lagos businesses

1

Artist Assessment

We evaluate your music, brand, audience, and goals to develop a promotion strategy from Lagos to global markets.

2

Campaign Planning

Custom promotion plan spanning playlist pitching, social media, PR, and digital advertising targeting both Lagos and international audiences.

3

Execution & Outreach

Launch multi-channel promotion including playlist submissions, press outreach, influencer partnerships, and targeted global advertising.

4

Growth & Analytics

Track streaming numbers, social growth, press coverage, and audience engagement with transparent monthly reporting.

Ready to get started?

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What Lagos Artists Achieve With AMW

Afrobeats Global Capital

Lagos is the epicenter of Afrobeats, the world's fastest-growing genre. We connect artists with the city's producers, labels, and media driving this global movement.

African Market Gateway

Lagos serves as the launch point for the entire African music market. Our campaigns reach audiences across Nigeria, Ghana, South Africa, and the diaspora.

Digital-First Audience

Nigeria's young, mobile-first population makes digital promotion essential. We run campaigns optimized for streaming, social media, and mobile platforms.

Cross-Continental Network

We bridge Lagos-London-New York connections, helping artists access the Afrobeats-to-mainstream pipeline that has launched Burna Boy, Wizkid, and Tems.

Our Lagos artists consistently achieve measurable results: increased streaming numbers, international playlist placements, press features in global publications, social media growth, and audience engagement across markets. We track every metric so you can see exactly how your investment is performing.

From independent artists to established acts, musicians partner with AMW to reach new international audiences and build sustainable global careers. Our transparent reporting ensures you always know the impact of your campaign.

"AMW's promotion strategy completely changed my career trajectory. From the birthplace of Afrobeats, the genre reshaping global pop music, breaking through internationally seemed impossible — but their team made it happen with real streams and real fans."
Independent Artist , Lagos Artist

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Frequently Asked Questions

Common questions about music promotion in Lagos

How much does music promotion cost in Lagos?
Music promotion costs in Lagos vary based on scope, campaign complexity, and objectives. Monthly retainers typically range from $3,500 to $25,000+ depending on the level of service. We provide custom proposals based on your specific needs.
What industries do you serve in Lagos?
We serve a diverse range of industries in the Lagos market including entertainment (Nollywood/Afrobeats), fintech, oil and gas, telecommunications, manufacturing. Our team adapts strategies to each industry's unique dynamics in the Africa market.
How long does it take to see results from music promotion in Lagos?
Most Lagos clients begin seeing measurable results within 60-90 days. Initial gains often appear within the first month, with compounding results as international campaigns mature.
Do you have local expertise in Lagos?
Yes, AMW has experience in the Lagos market and across Africa. Our international team understands the media landscape, cultural nuances, and business environment that drive success in Lagos.
Can you work with Lagos businesses remotely?
Absolutely. Our team works effectively with international clients across time zones using video conferencing, shared project management tools, and regular reporting. Many of our Lagos engagements operate entirely remotely.
What makes AMW different from other music promotion agencies in Lagos?
AMW combines global reach with local expertise, offering cross-market strategic depth and market-specific knowledge. Our integrated approach, transparent reporting, and results-focused methodology set us apart in Lagos and internationally.
Do you offer month-to-month contracts for Lagos clients?
We offer both project-based and retainer engagements. While we recommend at least a 3-month commitment to see meaningful results, we can discuss arrangements that work for your Lagos business.
How do you handle cultural and language considerations in Lagos?
Our international team understands Lagos's cultural context and business etiquette. We adapt messaging, content, and strategy to resonate with local audiences while maintaining your global brand consistency.
What music promotion services do you offer in Lagos?
Our Lagos music promotion services include playlist pitching (Spotify, Apple Music, Deezer), press outreach, social media advertising, influencer partnerships, and digital marketing campaigns targeting global audiences.
Can you help Lagos artists reach international audiences?
Absolutely. We specialize in helping artists expand beyond their local scene to global audiences through international playlist placements, cross-market press outreach, and targeted digital campaigns.

Ready to Promote Your Music from Lagos?

Get a free consultation and discover how professional music promotion can grow your audience from Lagos to the world.

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